Masterclass
Barcelona
Shifting Perceptions and Driving Business Impact
In many organizations, design is still viewed as a purely aesthetic or support function. This workshop reframes that narrative by showcasing the strategic value design brings when it’s fully integrated into an organization’s business goals. Through interactive discussions and hands-on activities, participants will learn how to identify common misconceptions about design, measure the tangible impact of design initiatives, and effectively communicate these outcomes to stakeholders.
Who is it for?
Design Leaders and Managers looking to elevate design’s role within their organizations and communicate its impact on the bottom line.
Top 3 Outcomes
Daniel O'Connell, Director of Design at HelloFresh, transforms Enterprise UX through innovation and operational excellence. Passionate about reimagining enterprise tools, he uses discovery, definition sprints, and enterprise design systems to deliver scalable, user-centric solutions. Daniel aligns user needs with business goals, crafting holistic experiences that drive value. By leveraging rapid prototyping and external collaboration, he accelerates delivery and shortens the path from concept to deployment, enabling faster time to market.
Jenna O’Shea is a Design Director at HelloFresh, driving quality in customer experience across multiple brands in 18 geographies and counting. She champions continuous improvement, insights-driving decision making and cross-functional collaboration, to ensure meaningful outcomes. Jenna brings diverse teams and commercial partners together early and often to drive results on shared goals. Guided by the belief that everyone is responsible for quality, she empowers teams to act with confidence and purpose, delivering meaningful experience changes to millions of customers.
