Masterclass

Barcelona

Shifting Perceptions and Driving Business Impact

Day 2

Day 2

20 People Max

20 People Max

In many organizations, design is still viewed as a purely aesthetic or support function. This workshop reframes that narrative by showcasing the strategic value design brings when it’s fully integrated into an organization’s business goals. Through interactive discussions and hands-on activities, participants will learn how to identify common misconceptions about design, measure the tangible impact of design initiatives, and effectively communicate these outcomes to stakeholders.

Daniel O'Connell

Hello Fresh

Jenna O'Shea

Hello Fresh

Daniel O'Connell

Director of Design

Hello Fresh

Jenna O'Shea

Director of Product Design

Hello Fresh

Who is it for?

Design Leaders and Managers looking to elevate design’s role within their organizations and communicate its impact on the bottom line.

Top 3 Outcomes

#1

Identifying and breaking down misconceptions about design

#1

Identifying and breaking down misconceptions about design

#2

Demonstrating the strategic value of design through measurable impact

#2

Demonstrating the strategic value of design through measurable impact

#3

Building partnerships with business units to align design with strategic goals

#3

Building partnerships with business units to align design with strategic goals

Who teaches this course?

Who teaches this course?

Daniel O'Connell, Director of Design at HelloFresh, transforms Enterprise UX through innovation and operational excellence. Passionate about reimagining enterprise tools, he uses discovery, definition sprints, and enterprise design systems to deliver scalable, user-centric solutions. Daniel aligns user needs with business goals, crafting holistic experiences that drive value. By leveraging rapid prototyping and external collaboration, he accelerates delivery and shortens the path from concept to deployment, enabling faster time to market.

Daniel O'Connell
Daniel O'Connell

Director of Design

Director of Design

Hello Fresh

Hello Fresh

Jenna O'Shea
Jenna O'Shea

Director of Product Design

Director of Product Design

Hello Fresh

Hello Fresh

Barcelona, Spain

May 5-6, 2025

70 Spots

Barcelona, Spain

May 5-6

70 Spots

Two days to level up
on Design Leadership

Join 70+ early design leaders in two days of training to gain knowledge and skills necessary to manage your team, influence the c-level and carry your vision through across your company.

After the training, you’ll gain the network and support to keep growing in your leadership path with other participants and expert coaches from all over the world.

Two days to level up
on Design Leadership

Join 70+ early design leaders in two days of training to gain knowledge and skills necessary to manage your team, influence the c-level and carry your vision through across your company.

After the training, you’ll gain the network and support to keep growing in your leadership path with other participants and expert coaches from all over the world.

Get your Ticket

Save up to €660 booking in a group.

Lisboa

April 23-24, 2025

70 Spots

Single Ticket
€ 1.220

+

23% VAT

Team of 2

SAVE €240

€ 2.440
€ 2.200

+

23% VAT

Team of 3

SAVE €560

€ 3.660
€ 3.100

+

23% VAT

Barcelona

May 5-6, 2025

70 Spots

Single Ticket
€ 1.220

+

21% VAT

Team of 2

SAVE €340

€ 2.440
€ 2.100

+

21% VAT

Team of 3

SAVE €660

€ 3.660
€ 3.000

+

21% VAT

Berlin

May 21-22, 2025

80 Spots

Single Ticket
€ 1.220

+

19% VAT

Team of 2

SAVE €240

€ 2.440
€ 2.200

+

19% VAT

Team of 3

SAVE €560

€ 3.660
€ 3.100

+

19% VAT

ALL TICKETS INCLUDE

Free Coffee, Tea & Drinks

Delicious Breakfast, Lunch & Dinner

Certificate of Attendance

Get your Ticket

Save up to €660 booking in a group.

Lisboa

April 23-24, 2025

70 Spots

Single
€ 1.220

+

23% VAT

Team of 2
€ 2.440
€ 2.200

+

23% VAT

Team of 3
€ 3.660
€ 3.100

+

23% VAT

Barcelona

May 5-6, 2025

70 Spots

Single
€ 1.220

+

21% VAT

Team of 2
€ 2.440
€ 2.100

+

21% VAT

Team of 3
€ 3.660
€ 3.000

+

21% VAT

Berlin

May 21-22, 2025

80 Spots

Single
€ 1.220

+

19% VAT

Team of 2
€ 2.440
€ 2.200

+

19% VAT

Team of 3
€ 3.660
€ 3.100

+

19% VAT

ALL TICKETS INCLUDE

Free Coffee, Tea & Drinks

Delicious Breakfast, Lunch & Dinner

Certificate of Attendance