Jenna
O'Shea
Director of Product Design
,
Hello Fresh
Jenna O’Shea is a Design Director at HelloFresh, driving quality in customer experience across multiple brands in 18 geographies and counting. She champions continuous improvement, insights-driving decision making and cross-functional collaboration, to ensure meaningful outcomes. Jenna brings diverse teams and commercial partners together early and often to drive results on shared goals. Guided by the belief that everyone is responsible for quality, she empowers teams to act with confidence and purpose, delivering meaningful experience changes to millions of customers.

Masterclass
Shifting Perceptions and Driving Business Impact
In many organizations, design is still viewed as a purely aesthetic or support function. This workshop reframes that narrative by showcasing the strategic value design brings when it’s fully integrated into an organization’s business goals. Through interactive discussions and hands-on activities, participants will learn how to identify common misconceptions about design, measure the tangible impact of design initiatives, and effectively communicate these outcomes to stakeholders.
Day 2
Morning
Barcelona

Masterclass
Shifting Perceptions and Driving Business Impact
In many organizations, design is still viewed as a purely aesthetic or support function. This workshop reframes that narrative by showcasing the strategic value design brings when it’s fully integrated into an organization’s business goals. Through interactive discussions and hands-on activities, participants will learn how to identify common misconceptions about design, measure the tangible impact of design initiatives, and effectively communicate these outcomes to stakeholders.
Day 2
Morning
Barcelona
May 5-6, 2025
60 Spots
May 5-6
60 Spots
How has attending Leadership Ateliers helped others?
Ateliers offered a unique blend of networking opportunities, hands-on workshops, and practical takeaways that are essential for any leader.
Tommasso, UX Lead
The Leadership Atelier is a wonderful opportunity to combine "soft skill training for CX leaders" & finding interesting international peers.
Kristina G, Senior UX Manager
If you’re looking for answers to those burning questions about leadership – this is where you’re most likely to find them!
Elena, UX Lead
Amazing people, inspiring facilitators and a great location.
Felix, Lead UX Designer
I'm returning home with so many ideas and tools, having met many other leaders and learnt a lot from these discussions. Thank you so much!
Stefanie, Lead Designer
The format we were all looking for so desperately
Christian, UX Manager
I came away from the event with many new insights and strategies, and a profound sense of connection, knowing I've made friends with some truly inspiring and caring people.
Matt, Senior Designer
How has attending Leadership Ateliers helped others?
Ateliers offered a unique blend of networking opportunities, hands-on workshops, and practical takeaways that are essential for any leader.
Tommasso, UX Lead
The Leadership Atelier is a wonderful opportunity to combine "soft skill training for CX leaders" & finding interesting international peers.
Kristina G, Senior UX Manager
If you’re looking for answers to those burning questions about leadership – this is where you’re most likely to find them!
Elena, UX Lead
Amazing people, inspiring facilitators and a great location.
Felix, Lead UX Designer
I'm returning home with so many ideas and tools, having met many other leaders and learnt a lot from these discussions. Thank you so much!
Stefanie, Lead Designer
The format we were all looking for so desperately
Christian, UX Manager
I came away from the event with many new insights and strategies, and a profound sense of connection, knowing I've made friends with some truly inspiring and caring people.
Matt, Senior Designer
Tickets for 2025 are sold out
Pre-register for 2026 and get €120 off your ticket for next year. Announcements in October.
Tickets for 2025 are sold out
Pre-register for 2026 and get €120 off your ticket for next year. Announcements in October.