The Classes
The Classes
Instead of keynotes or panels, Ateliers focuses on hands on sessions of under 20 people. This allows a one-of-a-kind intimate experience for participants and allows to deep-dive in topics.
List of classes will be published in January, 2026
Our Formats
Every edition includes a mix of formats and participants are able to make a pre-selection. The earlier you book your ticket, the better chances to have availability in the classes you want. Each one is designed to serve leaders at different stages and with different needs.
Every edition includes a mix of formats and participants are able to make a pre-selection. The earlier you book your ticket, the better chances to have availability in the classes you want. Each one is designed to serve leaders at different stages and with different needs.
Kickoff (3h)
Every event begins with a Kickoff session the only time the entire group gathers in one room. Led by a senior facilitator, it’s designed to break the ice, help you connect with peers early, and set the tone for the two days ahead. Together you’ll dive into a core theme of the program, while meeting others in a structured but relaxed way.
Workshops
Workshops are highly interactive, small-group sessions where you’ll work directly with a coach and peers on a focused topic. Expect exercises, role plays, and frameworks you can take back to your team the very next day.
Masterclasses (2h)
Masterclasses go deeper into strategy, systems, and leadership frameworks. They’re still interactive, but with more structured teaching from experienced design leaders. You’ll explore big-picture challenges like scaling teams, aligning with business goals, or building design orgs that last.
Mastermind Sessions (2-3h)
Unique to Amsterdam, mastermind sessions are peer-driven circles guided by a coach. Instead of a lecture, the group sets the agenda by bringing real challenges into the room. Each leader shares their situation, listens to others, and leaves with perspectives that no single speaker could provide.
Our Formats
Every edition includes a mix of formats and participants are able to make a pre-selection. The earlier you book your ticket, the better chances to have availability in the classes you want. Each one is designed to serve leaders at different stages and with different needs.
Kickoff (3h)
Ateliers are limited to 50-80 participants intentionally. These are the kinds of connections that turn into peer support, job referrals, or long-term collaboration.
Workshops
Each edition focuses on a particular stage of leadership, with sessions and facilitators tailored to that moment. That means you’ll be surrounded by people going through the same questions and decisions as you.
Masterclasses (2h)
Each edition focuses on a particular stage of leadership, with sessions and facilitators tailored to that moment. That means you’ll be surrounded by people going through the same questions and decisions as you.
Mastermind Sessions (2-3h)
Each edition focuses on a particular stage of leadership, with sessions and facilitators tailored to that moment. That means you’ll be surrounded by people going through the same questions and decisions as you.
Examples of our Classes
Here are some of the classes that were part of the events in 2025
We’ve chosen some of the most beautiful venues in cities that live and breathe Design. Announcements in November 2025 and January 2026.
Kickoff Session
Unlocking Influence: Elevate Your Impact as a Design Leader
with
Andy
Budd
Do you want to expand your influence and make your voice heard where it matters most? Whether you’re a new design leader or looking to take your leadership to the next level, this workshop will equip you with the skills and strategies to confidently stand out, drive change, and amplify your impact.
Kickoff Session
Unlocking Influence: Elevate Your Impact as a Design Leader
with
Andy
Budd
Do you want to expand your influence and make your voice heard where it matters most? Whether you’re a new design leader or looking to take your leadership to the next level, this workshop will equip you with the skills and strategies to confidently stand out, drive change, and amplify your impact.
Masterclass
Shifting Perceptions and Driving Business Impact
with
Jenna
O'Shea
In many organizations, design is still viewed as a purely aesthetic or support function. This class reframes that narrative by showcasing the strategic value design brings when it’s fully integrated into an organization’s business goals.
Masterclass
Shifting Perceptions and Driving Business Impact
with
Jenna
O'Shea
In many organizations, design is still viewed as a purely aesthetic or support function. This class reframes that narrative by showcasing the strategic value design brings when it’s fully integrated into an organization’s business goals.
Workshop
Finding the right Problems to solve
with
Bilgi
Karan
Everyday, we are bogged down by the day-to-day and what others tell us to do. We go around mindlessly, playing hide & seek with to do lists. Is there an alternative? How can you, as a design leader, find meaningful and strategic problems to work on instead of busywork? How can you understand the strategic landscape of your company and build on it and maybe even challenge it?
Workshop
Finding the right Problems to solve
with
Bilgi
Karan
Everyday, we are bogged down by the day-to-day and what others tell us to do. We go around mindlessly, playing hide & seek with to do lists. Is there an alternative? How can you, as a design leader, find meaningful and strategic problems to work on instead of busywork? How can you understand the strategic landscape of your company and build on it and maybe even challenge it?
Workshop
Data & Decisions for Designers
with
Ryan
Scott
As a design leader, a deeper understanding of metrics, data, & statistics is increasingly critical for one simple reason: whether your design work ships (or not) usually depends on an A/B test. Unfortunately, designers often don't have the training to push back when bad or incomplete data starts shaping product decisions. In this workshop, develop the skills to identify the right metrics, spot data analysis errors, and create data-driven arguments to ship the best design work of your career.
Workshop
Data & Decisions for Designers
with
Ryan
Scott
As a design leader, a deeper understanding of metrics, data, & statistics is increasingly critical for one simple reason: whether your design work ships (or not) usually depends on an A/B test. Unfortunately, designers often don't have the training to push back when bad or incomplete data starts shaping product decisions. In this workshop, develop the skills to identify the right metrics, spot data analysis errors, and create data-driven arguments to ship the best design work of your career.
Examples of our Classes
Here are some of the classes that were part of the events in 2025
Kickoff Session
Unlocking Influence: Elevate Your Impact as a Design Leader
with
Andy
Budd
Do you want to expand your influence and make your voice heard where it matters most? Whether you’re a new design leader or looking to take your leadership to the next level, this workshop will equip you with the skills and strategies to confidently stand out, drive change, and amplify your impact.
Masterclass
Shifting Perceptions and Driving Business Impact
with
Jenna
O'Shea
In many organizations, design is still viewed as a purely aesthetic or support function. This class reframes that narrative by showcasing the strategic value design brings when it’s fully integrated into an organization’s business goals.
Workshop
Finding the right Problems to solve
with
Bilgi
Karan
Everyday, we are bogged down by the day-to-day and what others tell us to do. We go around mindlessly, playing hide & seek with to do lists. Is there an alternative? How can you, as a design leader, find meaningful and strategic problems to work on instead of busywork? How can you understand the strategic landscape of your company and build on it and maybe even challenge it?
Workshop
Data & Decisions for Designers
with
Ryan
Scott
As a design leader, a deeper understanding of metrics, data, & statistics is increasingly critical for one simple reason: whether your design work ships (or not) usually depends on an A/B test. Unfortunately, designers often don't have the training to push back when bad or incomplete data starts shaping product decisions. In this workshop, develop the skills to identify the right metrics, spot data analysis errors, and create data-driven arguments to ship the best design work of your career.
Pre-Register for Ateliers 2026
Sign up before November 4th and get €120 for your purchase and the chance to get access to picking your classes before anyone else.
What's included?
Access to 2-Day event
Pre-Event Networking Night
All food and drinks
Not Included
Travel
Accommodation
Step 1 of 3
Pre-Register for Ateliers 2026
Sign up before November 4th and get €120 for your purchase and the chance to get access to picking your classes before anyone else.
What's included?
Access for 2 Days
Networking event
Meals & Drinks
Not Included
Travel
Accommodation
Step 1 of 3
Pre-Register for Ateliers 2026
Sign up before November 4th and get €120 for your purchase and the chance to get access to picking your classes before anyone else.
What's included?
Access to 2-Day event
Pre-Event Networking Night
All food and drinks
Not Included
Travel
Accommodation
Step 1 of 3