2026
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Workshop
As a design leader you are a force-multiplier and strategic partner. This workshop will equip you with practical tools to confidently create clear design goals, guiding principles, and strategy that directly support business objectives and amplify design impact. Determine what you need to set your design organization up for success while keeping them aligned to their Vision and Strategy.
Who is it for?
New and experienced design leaders that want to focus on maximizing impact
Top 3 Outcomes
#1
Translate Business Goals into actionable design strategy and clear vision.
#2
Craft meaningful Design Principles rooted in business goals and values to help align teams to make better, faster design decisions and drive towards vision.
#3
Discover how to set your team up for success, remove roadblocks and empower them as they carry out your strategy.
Facilitating this session:
Jen Scheerer is a design leader with over 16 years of experience building and directing award-winning teams and shaping digital experiences for large, global audiences. She currently leads design at The New York Times Games, overseeing an expanding portfolio of games and related experiences across web and app platforms, guiding her multidisciplinary design team to craft strategy and deliver delightful, useful experiences that foster joy and community.
Previously, Jen led digital design at Nickelodeon, where she helped establish and evolve engaging, first-in-class digital products and live experiences. Throughout her career, she has driven design excellence by pairing thoughtful strategy with a collaborative, people-centered leadership style, creating efficient and scalable design practices that enable teams to do their best work.
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