2026
/
Workshop
Many design teams want to measure their impact yet struggle to move beyond dashboards, vanity metrics or isolated UX KPIs. In this session, two practitioners - a DesignOps leader and a senior freelance product designer - share the framework they built while collaborating at Doctolib to help designers understand, define and communicate design impact through data. We'll break down the foundations of data literacy for design: core metric types, the difference between leading and lagging indicators, and how interactions across a product create measurable outcomes. Through hands-on exercises in small groups, participants will reflect on signals in their own organizations, identify gaps in design measurement, and brainstorm a realistic, team-ready data strategy to shape both design quality and organisational decision making.
Who is it for?
Design leaders, DesignOps leaders, senior ICs or anyone responsible for setting up design measurement, shaping cross-functional alignment or defining UX impact within their organisation.
Top 3 Outcomes
#1
Understand the essential building blocks of a design data strategy, including how leading and lagging indicators shape design decisions.
#2
Learn how to map relationships between design interventions, user behaviour and measurable business outcomes to tell a credible impact story.
#3
Identify gaps in your organisation’s current design data literacy and build a realistic measurement approach informed by the level of design maturity in your organization.
Facilitating this session:
As a Design Operations leader, Isabel orchestrates processes and programs to support design teams in creating meaningful impact for real people. Throughout her current tenure at Doctolib, she has led efforts across Design, Research, and Content Operations for the larger Design Organization, and currently supports regular business rhythms such as budget cycles and portfolio planning. She serves as a partner to cross-functional peers as well as design leadership to help keep things running smoothly, whether it's business as usual, or helping teams move through periods of change. As a Design Operations leader, Isabel orchestrates processes and programs to support design teams in creating meaningful impact for real people. Throughout her current tenure at Doctolib, she has led efforts across Design, Research, and Content Operations for the larger Design Organization, and currently supports regular business rhythms such as budget cycles and portfolio planning. She serves as a partner to cross-functional peers as well as design leadership to help keep things running smoothly, whether it's business as usual, or helping teams move through periods of change.
he is a trilingual generalist senior product designer fluent in English, French, and German, with over five years of experience delivering impactful user insights for European and North American companies. With a strong focus on international markets, she specialises in bridging cultural and organisational gaps to create meaningful product outcomes.
She has built a proven track record in technical and scientific domains, combining qualitative and quantitative research methods to uncover actionable insights. Known for her adaptability and experimental mindset, she excels at running rapid research loops to validate ideas and prototypes early, ensuring efficient, user focused, and evidence driven results.

