Daniel

O'Connell

Director of Design

,

Hello Fresh

Daniel O'Connell, Director of Design at HelloFresh, transforms Enterprise UX through innovation and operational excellence. Passionate about reimagining enterprise tools, he uses discovery, definition sprints, and enterprise design systems to deliver scalable, user-centric solutions. Daniel aligns user needs with business goals, crafting holistic experiences that drive value. By leveraging rapid prototyping and external collaboration, he accelerates delivery and shortens the path from concept to deployment, enabling faster time to market.

Masterclass

Shifting Perceptions and Driving Business Impact

In many organizations, design is still viewed as a purely aesthetic or support function. This workshop reframes that narrative by showcasing the strategic value design brings when it’s fully integrated into an organization’s business goals. Through interactive discussions and hands-on activities, participants will learn how to identify common misconceptions about design, measure the tangible impact of design initiatives, and effectively communicate these outcomes to stakeholders.

Masterclass

Shifting Perceptions and Driving Business Impact

In many organizations, design is still viewed as a purely aesthetic or support function. This workshop reframes that narrative by showcasing the strategic value design brings when it’s fully integrated into an organization’s business goals. Through interactive discussions and hands-on activities, participants will learn how to identify common misconceptions about design, measure the tangible impact of design initiatives, and effectively communicate these outcomes to stakeholders.

Barcelona & Berlin

May 5-6 & 21-22

70-80 Spots

Barcelona & Berlin

May 5-6 & 21-22

70-80 Spots

Two days to level up
on Design Leadership

Join 70+ early design leaders in two days of training to gain knowledge and skills necessary to manage your team, influence the c-level and carry your vision through across your company.


Pre-register for 2026 and save €120 in your ticket

Two days to level up
on Design Leadership

Join 70+ early design leaders in two days of training to gain knowledge and skills necessary to manage your team, influence the c-level and carry your vision through across your company.


Pre-register for 2026 and save €120 in your ticket

How has attending Leadership Ateliers helped others?

  • Ateliers offered a unique blend of networking opportunities, hands-on workshops, and practical takeaways that are essential for any leader.

    Tommasso, UX Lead

  • The Leadership Atelier is a wonderful opportunity to combine "soft skill training for CX leaders" & finding interesting international peers.

    Kristina G, Senior UX Manager

  • If you’re looking for answers to those burning questions about leadership – this is where you’re most likely to find them!

    Elena, UX Lead

  • Amazing people, inspiring facilitators and a great location.

    Felix, Lead UX Designer

  • I'm returning home with so many ideas and tools, having met many other leaders and learnt a lot from these discussions. Thank you so much!

    Stefanie, Lead Designer

  • The format we were all looking for so desperately

    Christian, UX Manager

  • I came away from the event with many new insights and strategies, and a profound sense of connection, knowing I've made friends with some truly inspiring and caring people.

    Matt, Senior Designer

How has attending Leadership Ateliers helped others?

  • Ateliers offered a unique blend of networking opportunities, hands-on workshops, and practical takeaways that are essential for any leader.

    Tommasso, UX Lead

  • The Leadership Atelier is a wonderful opportunity to combine "soft skill training for CX leaders" & finding interesting international peers.

    Kristina G, Senior UX Manager

  • If you’re looking for answers to those burning questions about leadership – this is where you’re most likely to find them!

    Elena, UX Lead

  • Amazing people, inspiring facilitators and a great location.

    Felix, Lead UX Designer

  • I'm returning home with so many ideas and tools, having met many other leaders and learnt a lot from these discussions. Thank you so much!

    Stefanie, Lead Designer

  • The format we were all looking for so desperately

    Christian, UX Manager

  • I came away from the event with many new insights and strategies, and a profound sense of connection, knowing I've made friends with some truly inspiring and caring people.

    Matt, Senior Designer

Tickets for 2025 are sold out

Pre-register for 2026 and get €120 off your ticket for next year. Announcements in October.

*

*

*

*

*

Tickets for 2025 are sold out

Pre-register for 2026 and get €120 off your ticket for next year. Announcements in October.

*

*

*

*