At Intercom, about >90% of our pull requests are now authored by Claude Code. Designers prototype in production. Engineers design UI. The cost of building software has hit theoretical zero. Most of the discourse around AI and design is still about speed. I think that's the wrong frame. Building gets cheap, fast. So value moves elsewhere: to choosing what to build, why it matters, and what good looks like. To direction. This talk is about that shift, and what it means for designer and design leaders. Abstract management, gatekeeping, being removed from the work: all over. The leaders who can only manage will be valued like managers. The ones who are also in the work and shipping into the product will be valued like a team.