2026
/
Masterclass
Growing as a design leader often means unlearning habits that once made you successful, as you move from designing yourself to leading others. That shift can feel uncomfortable, frustrating and risky. This Masterclass focuses on how to let go of “doing” without losing clarity, quality or momentum. We’ll explore why delegation is difficult for many designers, what trust actually looks like in practice, and how to create the conditions for your team to succeed without micromanagement. Through a mix of short lectures, practical frameworks and interactive activities, you’ll learn how to lead through context, intent and ownership. The goal is not to stop caring about the hands-on work, but to coach from the sidelines and multiply your impact through others, in a way that feels sustainable and confident.
Who is it for?
Designers who are new to leadership roles, recently became Design Leads, or are preparing to step into their first people leadership position.
Top 3 Outcomes
#1
A simple leadership model for shifting from individual contributor to design leader.
#2
Practical frameworks for delegation, trust and decision ownership that reduce micromanagement.
#3
Tools for setting clear expectations, feedback loops and quality standards without doing the work yourself.
Facilitating this session:
Petter Jakobsson is a Product Design Manager at Vinted, leading the Growth & Member Lifecycle Design team. With over a decade of experience across marketplaces, fintech, enterprise SaaS and consulting, he specializes in helping teams navigate ambiguity, scale design impact and grow strong design culture. Petter is passionate about nurturing design communities with craft at its core, and helping designers transition into leadership roles by building trust and clarity.
