2026

/

Masterclass

Hacking the Good Designer

Hacking the Good Designer

Hacking the Good Designer

Robots will do it all. They already write the text you are reading, generate visuals for the next event you attend, and design the checkout page where you spend a little too much money.Some believe machines will never replace our most human traits: empathy, curiosity, intuition, critical thinking. Maybe that is true. But when was the last time you or your team actually trained those skills? This masterclass focuses on the things your robotized mind considers inefficient or useless. Exercises that slow you down, challenge default thinking, and expose where judgment, taste, and intuition still matter. You will learn how to identify the uniquely human strengths inside your team, sharpen them deliberately, and combine them with AI in a way that increases clarity rather than noise. The focus is not on tools, prompts, or efficiency, but on thinking quality, creative confidence, and decision making under ambiguity. The goal is simple: help you stop designing like a robot, and start using AI in a way that reinforces, rather than replaces, what makes your work human.

Who is it for?

It is for designers, design leaders, and creative practitioners who are already using AI, or feel pressure to use it, but are concerned about what gets lost when work becomes optimised too quickly.

Top 3 Outcomes

#1

How to recognize and strengthen genuinely human skills

#2

When not to optimize, and why that matters

#3

How to use AI without designing like a robot

Facilitating this session:

Ian is the Founder and Creative Director of Fail Fast, a creative studio built on bold ideas, fast prototyping, and meaningful storytelling. Since founding the studio, Ian has led its growth from a 2-person team to nearly 100 multidisciplinary creatives, with an average annual growth of 35% over the past five years.

He believes in breaking the false divide between creativity and technology, and in designing experiences that resonate beyond the numbers. As a design leader, Ian champions a culture where experimentation is encouraged, failure is seen as fuel, and ideas are built to move people—not just convert them.
#Design for your rights!

Get your Tickets

Save up to €600 booking group tickets.

Early Bird

Single Ticket

Join the Berlin event individually for both days, mix and match classes and workshops

€1.300

+19% VAT

Early Bird

Group of 2

Valid for 2 Tickets to the Berlin event for both days, mix and match classes and workshops

€2.400

+19% VAT

Early Bird

Group of 3

Valid for 3 Ticket to the Berlin event for both days, mix and match classes and workshops

€3.300

+19% VAT

What's included?

Access to 2-Day event

Shuttle to venue (optional)

Pre-Event Networking Night

All food and drinks

Access to download materials of all classes for 6 months

Certificate of attendance

Not Included

Travel

Accommodation

Payment Methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Pay in Installments

Via Klarna

Buy Now, Pay Later

Via Klarna

Get your Tickets

Save up to €600 booking group tickets.

Early Bird

Single Ticket

Join the Berlin event individually for both days, mix and match classes and workshops

€1.300

+19% VAT

Early Bird

Group of 2

Valid for 2 Tickets to the Berlin event for both days, mix and match classes and workshops

€2.400

+19% VAT

Early Bird

Group of 3

Valid for 3 Ticket to the Berlin event for both days, mix and match classes and workshops

€3.300

+19% VAT

What's included?

Access to 2-Day event

Pre-Event Networking Night

All food and drinks

Access to download materials of all classes for 6 months

Certificate of attendance

Not Included

Travel

Accommodation

Payment Methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Pay in Installments

Via Klarna

Buy Now, Pay Later

Via Klarna

Get your Tickets

Save up to €600 booking group tickets.

Early Bird

Single Ticket

Join the Berlin event individually for both days, mix and match classes and workshops

€1.300

+19% VAT

Early Bird

Group of 2

Valid for 2 Tickets to the Berlin event for both days, mix and match classes and workshops

€2.400

+19% VAT

Early Bird

Group of 3

Valid for 3 Ticket to the Berlin event for both days, mix and match classes and workshops

€3.300

+19% VAT

What's included?

Access for 2 Days

Networking event

Meals & Drinks

Access to materials

Certificate of attendance

Not Included

Travel

Accommodation

Payment Methods

Credit Card

Bank Transfer

Installments and Financing with Klarna