2026
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Masterclass
Some believe machines will never replace our most human traits: empathy, curiosity, intuition, critical thinking. Maybe that is true. But when was the last time you or your team actually trained those skills? This masterclass focuses on how to identify the uniquely human strengths inside your team, sharpen them deliberately, and combine them with AI in a way that increases clarity rather than noise. Join to learn to identify them and blend them with the power AI can bring to change work for the better.
Who is it for?
It is for designers, design leaders, and creative practitioners who are already using AI, or feel pressure to use it, but are concerned about what gets lost when work becomes optimised too quickly.
Top 3 Outcomes
#1
How to recognize and strengthen genuinely human skills
#2
When not to optimize, and why that matters
#3
How to use AI without designing like a robot
Facilitating this session:
Ian is the Founder and Creative Director of Fail Fast, a creative studio built on bold ideas, fast prototyping, and meaningful storytelling. Since founding the studio, Ian has led its growth from a 2-person team to nearly 100 multidisciplinary creatives, with an average annual growth of 35% over the past five years.
He believes in breaking the false divide between creativity and technology, and in designing experiences that resonate beyond the numbers. As a design leader, Ian champions a culture where experimentation is encouraged, failure is seen as fuel, and ideas are built to move people—not just convert them.
#Design for your rights!
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