





Ian
Ian
Ian
Gehlhaar Prat
Gehlhaar Prat
Gehlhaar Prat
Founder & Creative Director
Founder & Creative Director
Founder & Creative Director
,
,
Fail Fast
Fail Fast
Ian is the Founder and Creative Director of Fail Fast, a creative studio built on bold ideas, fast prototyping, and meaningful storytelling. Since founding the studio, Ian has led its growth from a 2-person team to nearly 100 multidisciplinary creatives, with an average annual growth of 35% over the past five years.
He believes in breaking the false divide between creativity and technology, and in designing experiences that resonate beyond the numbers. As a design leader, Ian champions a culture where experimentation is encouraged, failure is seen as fuel, and ideas are built to move people—not just convert them.
#Design for your rights!
Ian
's
Ateliers Session
(
(
2026
2026
,
,
Berlin
Berlin
Berlin
)
)


Masterclass
Hacking the Good Designer
with
Ian
Gehlhaar Prat
Robots will do it all. They already write the text you are reading, generate visuals for the next event you attend, and design the checkout page where you spend a little too much money.Some believe machines will never replace our most human traits: empathy, curiosity, intuition, critical thinking. Maybe that is true. But when was the last time you or your team actually trained those skills? This masterclass focuses on the things your robotized mind considers inefficient or useless. Exercises that slow you down, challenge default thinking, and expose where judgment, taste, and intuition still matter. You will learn how to identify the uniquely human strengths inside your team, sharpen them deliberately, and combine them with AI in a way that increases clarity rather than noise. The focus is not on tools, prompts, or efficiency, but on thinking quality, creative confidence, and decision making under ambiguity. The goal is simple: help you stop designing like a robot, and start using AI in a way that reinforces, rather than replaces, what makes your work human.


Masterclass
Hacking the Good Designer
with
Ian
Gehlhaar Prat
Robots will do it all. They already write the text you are reading, generate visuals for the next event you attend, and design the checkout page where you spend a little too much money.Some believe machines will never replace our most human traits: empathy, curiosity, intuition, critical thinking. Maybe that is true. But when was the last time you or your team actually trained those skills? This masterclass focuses on the things your robotized mind considers inefficient or useless. Exercises that slow you down, challenge default thinking, and expose where judgment, taste, and intuition still matter. You will learn how to identify the uniquely human strengths inside your team, sharpen them deliberately, and combine them with AI in a way that increases clarity rather than noise. The focus is not on tools, prompts, or efficiency, but on thinking quality, creative confidence, and decision making under ambiguity. The goal is simple: help you stop designing like a robot, and start using AI in a way that reinforces, rather than replaces, what makes your work human.


Masterclass
Hacking the Good Designer
with
Ian
Gehlhaar Prat
Robots will do it all. They already write the text you are reading, generate visuals for the next event you attend, and design the checkout page where you spend a little too much money.Some believe machines will never replace our most human traits: empathy, curiosity, intuition, critical thinking. Maybe that is true. But when was the last time you or your team actually trained those skills? This masterclass focuses on the things your robotized mind considers inefficient or useless. Exercises that slow you down, challenge default thinking, and expose where judgment, taste, and intuition still matter. You will learn how to identify the uniquely human strengths inside your team, sharpen them deliberately, and combine them with AI in a way that increases clarity rather than noise. The focus is not on tools, prompts, or efficiency, but on thinking quality, creative confidence, and decision making under ambiguity. The goal is simple: help you stop designing like a robot, and start using AI in a way that reinforces, rather than replaces, what makes your work human.
Get your Tickets
Save up to €600 booking group tickets.
Early Bird
Single Ticket
Join the Berlin event individually for both days, mix and match classes and workshops
€1.300
+19% VAT
Early Bird
Group of 2
Valid for 2 Tickets to the Berlin event for both days, mix and match classes and workshops
€2.400
+19% VAT
Early Bird
Group of 3
Valid for 3 Ticket to the Berlin event for both days, mix and match classes and workshops
€3.300
+19% VAT
What's included?
Access to 2-Day event
Shuttle to venue (optional)
Pre-Event Networking Night
All food and drinks
Access to download materials of all classes for 6 months
Certificate of attendance
Not Included
Travel
Accommodation
Payment Methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
Pay in Installments
Via Klarna
Buy Now, Pay Later
Via Klarna
Get your Tickets
Save up to €600 booking group tickets.
Early Bird
Single Ticket
Join the Berlin event individually for both days, mix and match classes and workshops
€1.300
+19% VAT
Early Bird
Group of 2
Valid for 2 Tickets to the Berlin event for both days, mix and match classes and workshops
€2.400
+19% VAT
Early Bird
Group of 3
Valid for 3 Ticket to the Berlin event for both days, mix and match classes and workshops
€3.300
+19% VAT
What's included?
Access for 2 Days
Networking event
Meals & Drinks
Access to materials
Certificate of attendance
Not Included
Travel
Accommodation
Payment Methods
Credit Card
Bank Transfer
Installments and Financing with Klarna
Get your Tickets
Save up to €600 booking group tickets.
Early Bird
Single Ticket
Join the Berlin event individually for both days, mix and match classes and workshops
€1.300
+19% VAT
Early Bird
Group of 2
Valid for 2 Tickets to the Berlin event for both days, mix and match classes and workshops
€2.400
+19% VAT
Early Bird
Group of 3
Valid for 3 Ticket to the Berlin event for both days, mix and match classes and workshops
€3.300
+19% VAT
What's included?
Access to 2-Day event
Pre-Event Networking Night
All food and drinks
Access to download materials of all classes for 6 months
Certificate of attendance
Not Included
Travel
Accommodation
Payment Methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
Pay in Installments
Via Klarna
Buy Now, Pay Later
Via Klarna