2026
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Workshop
Design leaders need to connect design work to actual impact that executives usually track, like: revenue, cost, risk, and customer behavior. This workshop can build this capacity by combining business literacy, impact mapping, and practice turning design work into measurable outcomes and stories.
Top 3 Outcomes
#1
Translate design problems into business problems and outcomes
#2
Learn basic business literacy for designers: basic understanding of KPIs, OKRs, funnels, and value levers.
#3
Define a small set of UX and product metrics and show how they connect to business KPIs.
Facilitating this session:
He is a product manager with over twenty years of experience leading digital initiatives for startups and large corporations. His work focuses on designing, executing, and measuring agile processes to create increasingly engaging and effective digital products.
He is also a professor and researcher in design methodology for digital products. He holds a PhD in Design and a Masters degree in Computer Science, combining academic depth with strong practical experience.
With a broad and strategic skill set, he specialises in product management, digital product development, product roadmaps, project planning and control, business modelling, agile methodologies, user and market research, user centred design, innovation leadership, analytics, research and development, and business strategy.
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