He is a product manager with over twenty years of experience leading digital initiatives for startups and large corporations. His work focuses on designing, executing, and measuring agile processes to create increasingly engaging and effective digital products.
He is also a professor and researcher in design methodology for digital products. He holds a PhD in Design and a Masters degree in Computer Science, combining academic depth with strong practical experience.
With a broad and strategic skill set, he specialises in product management, digital product development, product roadmaps, project planning and control, business modelling, agile methodologies, user and market research, user centred design, innovation leadership, analytics, research and development, and business strategy.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 75 85" xmlns="http://www.w3.org/2000/svg"><g d="M 18.188 55.348 C 18.616 55.348 18.966 55.702 18.966 56.133 L 18.966 59.61 C 18.966 60.041 18.616 60.395 18.188 60.395 C 17.761 60.395 17.41 60.041 17.41 59.61 L 17.41 56.133 C 17.41 55.702 17.761 55.348 18.188 55.348 Z M 25.184 55.348 C 25.612 55.348 25.962 55.702 25.962 56.133 L 25.962 59.61 C 25.962 60.041 25.612 60.395 25.184 60.395 C 24.756 60.395 24.407 60.041 24.407 59.61 L 24.407 56.133 C 24.407 55.702 24.756 55.348 25.184 55.348 Z M 45.717 40.888 C 46.145 40.889 46.494 41.242 46.494 41.674 C 46.494 42.105 46.145 42.458 45.717 42.458 L 39.557 42.458 C 39.129 42.458 38.779 42.105 38.779 41.674 C 38.779 41.242 39.129 40.888 39.557 40.888 Z M 42.552 28.826 C 44.391 28.826 45.888 30.337 45.888 32.193 L 45.888 36.753 C 45.888 37.184 45.538 37.537 45.11 37.537 L 39.993 37.537 C 39.565 37.537 39.215 37.184 39.215 36.753 L 39.215 32.193 C 39.215 30.337 40.712 28.826 42.552 28.826 Z M 42.552 30.395 C 41.568 30.395 40.771 31.2 40.771 32.193 L 40.771 35.968 L 44.332 35.968 L 44.332 32.193 C 44.332 31.204 43.535 30.395 42.552 30.395 Z M 6.133 41.073 C 6.938 41.073 7.591 41.732 7.591 42.544 L 7.591 44.216 C 7.591 44.648 7.241 45 6.814 45 L 5.452 45 C 5.025 45 4.675 44.648 4.675 44.216 L 4.675 42.544 C 4.675 41.732 5.328 41.073 6.133 41.073 Z M 36.201 0 C 36.629 0 36.979 0.353 36.979 0.784 L 36.979 4.94 L 39.619 4.94 L 39.619 0.784 C 39.62 0.353 39.97 0 40.397 0 L 44.593 0 C 45.021 0 45.371 0.353 45.371 0.784 L 45.371 4.94 L 48.011 4.94 L 48.011 0.784 C 48.011 0.353 48.361 0 48.789 0 L 52.985 0 C 53.413 0 53.762 0.353 53.763 0.784 L 53.763 15.743 L 57.209 15.743 C 57.636 15.743 57.987 16.096 57.987 16.528 L 57.987 25.334 C 57.986 25.765 57.636 26.118 57.209 26.118 L 54.494 26.118 L 54.494 58.846 L 57.549 67.431 L 60.222 67.431 C 60.65 67.431 61 67.784 61 68.216 C 61 68.647 60.65 69 60.222 69 L 2.213 69 C 1.785 69 1.436 68.647 1.435 68.216 C 1.435 67.784 1.785 67.431 2.213 67.431 L 5.476 67.431 L 5.476 58.634 C 5.455 58.611 5.436 58.587 5.417 58.562 L 0.266 51.435 C 0.189 51.36 0.128 51.27 0.086 51.169 C -0.003 50.993 -0.024 50.792 0.027 50.603 L 0.027 36.211 C 0.027 36.157 0.032 36.104 0.042 36.053 C 0.03 35.896 0.023 35.747 0.023 35.603 C 0.023 32.527 2.33 29.988 5.285 29.647 L 5.285 26.37 C 5.285 25.938 5.635 25.585 6.063 25.585 C 6.491 25.585 6.84 25.938 6.84 26.37 L 6.84 29.672 C 9.702 30.101 11.908 32.599 11.908 35.603 C 11.908 35.657 11.904 35.711 11.902 35.767 C 11.989 35.893 12.04 36.046 12.04 36.211 L 12.04 50.087 L 14.902 50.087 L 14.902 44.435 C 14.903 44.004 15.253 43.651 15.68 43.651 L 20.393 43.651 C 20.821 43.651 21.171 44.004 21.171 44.435 L 21.171 50.087 L 24.329 50.087 L 24.329 44.435 C 24.329 44.004 24.679 43.651 25.106 43.651 L 29.82 43.651 C 29.847 43.651 29.875 43.652 29.902 43.655 L 29.902 26.118 L 27.836 26.118 C 27.408 26.118 27.059 25.765 27.059 25.334 L 27.059 16.528 C 27.059 16.097 27.408 15.743 27.836 15.743 L 31.228 15.743 L 31.228 0.784 C 31.228 0.353 31.577 0 32.005 0 Z M 16.457 50.872 C 16.457 51.303 16.108 51.656 15.68 51.656 L 11.853 51.656 L 7.028 58.089 C 7.029 58.105 7.031 58.122 7.031 58.139 L 7.031 67.392 L 26.86 67.392 L 29.101 61.095 C 29.063 61.002 29.042 60.901 29.042 60.795 L 29.042 45.221 L 25.884 45.221 L 25.884 50.872 C 25.884 51.303 25.534 51.656 25.106 51.656 L 20.393 51.656 C 19.965 51.656 19.615 51.303 19.615 50.872 L 19.615 45.221 L 16.457 45.221 Z M 28.564 67.266 L 55.839 67.266 L 53.172 59.767 L 45.297 59.767 C 45.177 59.794 45.052 59.81 44.924 59.81 L 39.81 59.81 C 39.682 59.81 39.557 59.794 39.437 59.767 L 31.232 59.767 Z M 31.457 58.198 L 38.127 58.198 C 38.125 58.168 38.122 58.137 38.122 58.107 L 38.122 52.841 C 38.122 50.479 40.028 48.56 42.365 48.56 C 44.702 48.56 46.611 50.483 46.611 52.841 L 46.611 58.107 C 46.611 58.137 46.608 58.168 46.606 58.198 L 52.938 58.198 L 52.938 26.228 L 31.457 26.228 Z M 42.369 50.129 C 40.887 50.129 39.681 51.346 39.681 52.841 L 39.681 58.107 C 39.681 58.143 39.696 58.174 39.718 58.198 L 45.027 58.198 C 45.049 58.174 45.064 58.143 45.064 58.107 L 45.064 52.841 C 45.064 51.346 43.858 50.129 42.372 50.129 Z M 6.059 56.785 L 9.904 51.656 L 2.352 51.656 Z M 1.583 50.028 L 10.485 50.028 L 10.485 37 L 1.583 37 Z M 5.966 31.172 C 3.607 31.172 1.67 33.066 1.583 35.426 L 10.349 35.426 C 10.257 33.066 8.325 31.172 5.966 31.172 Z M 28.61 24.549 L 56.426 24.549 L 56.426 17.312 L 53.786 17.312 L 53.786 20.743 C 53.786 21.174 53.436 21.527 53.008 21.527 L 48.813 21.527 C 48.385 21.527 48.035 21.174 48.035 20.743 L 48.035 17.312 L 45.394 17.312 L 45.394 20.743 C 45.394 21.174 45.044 21.527 44.616 21.527 L 40.42 21.527 C 39.993 21.527 39.643 21.174 39.643 20.743 L 39.643 17.312 L 37.002 17.312 L 37.002 20.743 C 37.002 21.174 36.652 21.527 36.225 21.527 L 32.028 21.527 C 31.601 21.527 31.25 21.174 31.25 20.743 L 31.25 17.312 L 28.61 17.312 Z M 32.783 16.326 C 32.8 16.391 32.81 16.458 32.81 16.528 L 32.81 19.958 L 35.451 19.958 L 35.451 16.528 C 35.451 16.097 35.801 15.743 36.229 15.743 L 38.546 15.743 L 38.546 14.26 C 38.546 11.768 40.234 9.743 42.307 9.743 L 42.785 9.743 C 44.772 9.743 46.39 11.682 46.39 14.063 L 46.39 15.743 L 48.817 15.743 C 49.244 15.743 49.594 16.097 49.594 16.528 L 49.594 19.958 L 52.235 19.958 L 52.235 16.711 C 52.218 16.646 52.207 16.578 52.207 16.508 L 52.207 1.569 L 49.567 1.569 L 49.567 5.725 C 49.567 6.157 49.217 6.51 48.789 6.51 L 44.593 6.51 C 44.165 6.51 43.816 6.157 43.816 5.725 L 43.816 1.569 L 41.174 1.569 L 41.174 5.725 C 41.174 6.157 40.825 6.51 40.397 6.51 L 36.201 6.51 C 35.773 6.51 35.423 6.157 35.423 5.725 L 35.423 1.569 L 32.783 1.569 Z M 42.307 11.313 C 41.09 11.313 40.101 12.635 40.101 14.26 L 40.101 15.743 L 40.424 15.743 C 40.852 15.743 41.202 16.096 41.202 16.528 L 41.202 19.957 L 43.842 19.957 L 43.842 16.528 C 43.842 16.096 44.193 15.743 44.62 15.743 L 44.826 15.743 C 44.829 15.73 44.831 15.717 44.835 15.704 L 44.835 14.063 C 44.835 12.545 43.916 11.313 42.785 11.313 Z" fill="transparent" height="69px" id="vIVOFSy29" transform="translate(7 16)" width="61px"><path d="M 0.778 0 C 1.206 0 1.556 0.353 1.556 0.785 L 1.556 4.261 C 1.556 4.693 1.206 5.046 0.778 5.046 C 0.35 5.046 0 4.693 0 4.261 L 0 0.785 C 0 0.353 0.35 0 0.778 0 Z" fill="rgb(220, 174, 23)" height="5.0464000000000055px" id="JTTCc4pMM" transform="translate(17.41 55.348)" width="1.5559000000000012px"/><path d="M 0.777 0 C 1.205 0 1.555 0.353 1.555 0.785 L 1.555 4.261 C 1.555 4.693 1.205 5.046 0.777 5.046 C 0.349 5.046 0 4.693 0 4.261 L 0 0.785 C 0 0.353 0.349 0 0.777 0 Z" fill="rgb(220, 174, 23)" height="5.0464000000000055px" id="EFJ7EeYKK" transform="translate(24.407 55.348)" width="1.5551999999999992px"/><path d="M 6.938 0 C 7.366 0 7.715 0.354 7.715 0.785 C 7.715 1.217 7.366 1.569 6.938 1.569 L 0.778 1.569 C 0.35 1.569 0 1.217 0 0.785 C 0 0.353 0.35 0 0.778 0 Z" fill="rgb(220, 174, 23)" height="1.5693000000000055px" id="n_jlJuR5c" transform="translate(38.779 40.888)" width="7.7154000000000025px"/><path d="M 3.337 0 C 5.176 0 6.674 1.511 6.674 3.367 L 6.674 7.927 C 6.673 8.358 6.323 8.711 5.896 8.711 L 0.778 8.711 C 0.35 8.711 0 8.358 0 7.927 L 0 3.367 C 0 1.511 1.498 0 3.337 0 Z M 3.337 1.569 C 2.353 1.569 1.556 2.374 1.556 3.367 L 1.556 7.142 L 5.118 7.142 L 5.118 3.367 C 5.117 2.378 4.321 1.57 3.337 1.569 Z" fill="rgb(220, 174, 23)" height="8.711000000000002px" id="boUZDNDf0" transform="translate(39.215 28.826)" width="6.6736px"/><path d="M 1.458 0 C 2.263 0 2.916 0.659 2.916 1.472 L 2.916 3.143 C 2.916 3.575 2.566 3.928 2.139 3.928 L 0.777 3.928 C 0.35 3.928 0 3.575 0 3.143 L 0 1.472 C 0 0.659 0.653 0 1.458 0 Z" fill="rgb(220, 174, 23)" height="3.927599999999998px" id="R3Ocx8RmM" transform="translate(4.675 41.073)" width="2.9159100000000002px"/><path d="M 36.201 0 C 36.629 0 36.979 0.353 36.979 0.784 L 36.979 4.94 L 39.619 4.94 L 39.619 0.784 C 39.62 0.353 39.97 0 40.397 0 L 44.593 0 C 45.021 0 45.371 0.353 45.371 0.784 L 45.371 4.94 L 48.011 4.94 L 48.011 0.784 C 48.011 0.353 48.361 0 48.789 0 L 52.985 0 C 53.413 0 53.762 0.353 53.763 0.784 L 53.763 15.743 L 57.209 15.743 C 57.636 15.743 57.987 16.096 57.987 16.528 L 57.987 25.334 C 57.986 25.765 57.636 26.118 57.209 26.118 L 54.494 26.118 L 54.494 58.846 L 57.549 67.431 L 60.222 67.431 C 60.65 67.431 61 67.784 61 68.216 C 61 68.647 60.65 69 60.222 69 L 2.213 69 C 1.785 69 1.436 68.647 1.435 68.216 C 1.435 67.784 1.785 67.431 2.213 67.431 L 5.476 67.431 L 5.476 58.634 C 5.455 58.611 5.436 58.587 5.417 58.562 L 0.266 51.435 C 0.189 51.36 0.128 51.27 0.086 51.169 C -0.003 50.993 -0.024 50.792 0.027 50.603 L 0.027 36.211 C 0.027 36.157 0.032 36.104 0.042 36.053 C 0.03 35.896 0.023 35.747 0.023 35.603 C 0.023 32.527 2.33 29.988 5.285 29.647 L 5.285 26.37 C 5.285 25.938 5.635 25.585 6.063 25.585 C 6.491 25.585 6.84 25.938 6.84 26.37 L 6.84 29.672 C 9.702 30.101 11.908 32.599 11.908 35.603 C 11.908 35.657 11.904 35.711 11.902 35.767 C 11.989 35.893 12.04 36.046 12.04 36.211 L 12.04 50.087 L 14.902 50.087 L 14.902 44.435 C 14.903 44.004 15.253 43.651 15.68 43.651 L 20.393 43.651 C 20.821 43.651 21.171 44.004 21.171 44.435 L 21.171 50.087 L 24.329 50.087 L 24.329 44.435 C 24.329 44.004 24.679 43.651 25.106 43.651 L 29.82 43.651 C 29.847 43.651 29.875 43.652 29.902 43.655 L 29.902 26.118 L 27.836 26.118 C 27.408 26.118 27.059 25.765 27.059 25.334 L 27.059 16.528 C 27.059 16.097 27.408 15.743 27.836 15.743 L 31.228 15.743 L 31.228 0.784 C 31.228 0.353 31.577 0 32.005 0 Z M 16.457 50.872 C 16.457 51.303 16.108 51.656 15.68 51.656 L 11.853 51.656 L 7.028 58.089 C 7.029 58.105 7.031 58.122 7.031 58.139 L 7.031 67.392 L 26.86 67.392 L 29.101 61.095 C 29.063 61.002 29.042 60.901 29.042 60.795 L 29.042 45.221 L 25.884 45.221 L 25.884 50.872 C 25.884 51.303 25.534 51.656 25.106 51.656 L 20.393 51.656 C 19.965 51.656 19.615 51.303 19.615 50.872 L 19.615 45.221 L 16.457 45.221 Z M 28.564 67.266 L 55.839 67.266 L 53.172 59.767 L 45.297 59.767 C 45.177 59.794 45.052 59.81 44.924 59.81 L 39.81 59.81 C 39.682 59.81 39.557 59.794 39.437 59.767 L 31.232 59.767 Z M 31.457 58.198 L 38.127 58.198 C 38.125 58.168 38.122 58.137 38.122 58.107 L 38.122 52.841 C 38.122 50.479 40.028 48.56 42.365 48.56 C 44.702 48.56 46.611 50.483 46.611 52.841 L 46.611 58.107 C 46.611 58.137 46.608 58.168 46.606 58.198 L 52.938 58.198 L 52.938 26.228 L 31.457 26.228 Z M 42.369 50.129 C 40.887 50.129 39.681 51.346 39.681 52.841 L 39.681 58.107 C 39.681 58.143 39.696 58.174 39.718 58.198 L 45.027 58.198 C 45.049 58.174 45.064 58.143 45.064 58.107 L 45.064 52.841 C 45.064 51.346 43.858 50.129 42.372 50.129 Z M 6.059 56.785 L 9.904 51.656 L 2.352 51.656 Z M 1.583 50.028 L 10.485 50.028 L 10.485 37 L 1.583 37 Z M 5.966 31.172 C 3.607 31.172 1.67 33.066 1.583 35.426 L 10.349 35.426 C 10.257 33.066 8.325 31.172 5.966 31.172 Z M 28.61 24.549 L 56.426 24.549 L 56.426 17.312 L 53.786 17.312 L 53.786 20.743 C 53.786 21.174 53.436 21.527 53.008 21.527 L 48.813 21.527 C 48.385 21.527 48.035 21.174 48.035 20.743 L 48.035 17.312 L 45.394 17.312 L 45.394 20.743 C 45.394 21.174 45.044 21.527 44.616 21.527 L 40.42 21.527 C 39.993 21.527 39.643 21.174 39.643 20.743 L 39.643 17.312 L 37.002 17.312 L 37.002 20.743 C 37.002 21.174 36.652 21.527 36.225 21.527 L 32.028 21.527 C 31.601 21.527 31.25 21.174 31.25 20.743 L 31.25 17.312 L 28.61 17.312 Z M 32.783 16.326 C 32.8 16.391 32.81 16.458 32.81 16.528 L 32.81 19.958 L 35.451 19.958 L 35.451 16.528 C 35.451 16.097 35.801 15.743 36.229 15.743 L 38.546 15.743 L 38.546 14.26 C 38.546 11.768 40.234 9.743 42.307 9.743 L 42.785 9.743 C 44.772 9.743 46.39 11.682 46.39 14.063 L 46.39 15.743 L 48.817 15.743 C 49.244 15.743 49.594 16.097 49.594 16.528 L 49.594 19.958 L 52.235 19.958 L 52.235 16.711 C 52.218 16.646 52.207 16.578 52.207 16.508 L 52.207 1.569 L 49.567 1.569 L 49.567 5.725 C 49.567 6.157 49.217 6.51 48.789 6.51 L 44.593 6.51 C 44.165 6.51 43.816 6.157 43.816 5.725 L 43.816 1.569 L 41.174 1.569 L 41.174 5.725 C 41.174 6.157 40.825 6.51 40.397 6.51 L 36.201 6.51 C 35.773 6.51 35.423 6.157 35.423 5.725 L 35.423 1.569 L 32.783 1.569 Z M 42.307 11.313 C 41.09 11.313 40.101 12.635 40.101 14.26 L 40.101 15.743 L 40.424 15.743 C 40.852 15.743 41.202 16.096 41.202 16.528 L 41.202 19.957 L 43.842 19.957 L 43.842 16.528 C 43.842 16.096 44.193 15.743 44.62 15.743 L 44.826 15.743 C 44.829 15.73 44.831 15.717 44.835 15.704 L 44.835 14.063 C 44.835 12.545 43.916 11.313 42.785 11.313 Z" fill="rgb(220, 174, 23)" height="69px" id="ImpY_v_Kr" width="61px"/></g></svg>)