2025

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Masterclass

Communicating Design’s Value to Non-Design Stakeholders

When a common language on design’s value isn’t there to begin with, it has to be built from scratch. After a brief introduction to establish a shared vocabulary and understanding of the topic, this masterclass will help participants look within to deeply understand their communication style, current preferences for building trust, and how they frame UX's value to the organization. Participants will then explore, through exercises, their non-design leaders' communication style, how they "perform" trust, and what they know about UX. Participants will leave with actionable tools tailored to their unique needs and context.

Who is it for?

UX Leaders who report to non-design professionals (e.g., C-levels, Product Directors, business leaders) as well as senior professionals who evangelize UX in their organizations and frequently engage with senior stakeholders.

Top 3 Outcomes

#1

Greater confidence when engaging non-UX leaders.

#2

Improved ability to assess and adapt their communication style for more impactful conversations.

#3

Tools to better understand non-design stakeholders' perspectives and approaches to trust-building.

About the Facilitator

Mel is a UX Research leader with a decade of experience in both in-house and consultancy roles. Most recently, she was at Glovo, where she served as a UX Research Manager and Staff UX Researcher. Since February 2024, she has been a full-time UX Career Coach. Throughout her career, she has helped over 100 UX professionals clarify their beliefs, motives, and goals to deliver meaningful results. Connect with her on LinkedIn (https://www.linkedin.com/in/meltemnaz/) and Substack (https://melbarcelona.substack.com/).

Get your Tickets

Early Bird promotion until January 7th when classes get announced. Save up to €600 booking group tickets.

Early Bird

Single Ticket

Join individually in Barcelona for both days, mix and match classes and workshops

€1.220

€1.120

+21% VAT

Early Bird

Group of 2

Valid for 2 Tickets to the Barcelona event for both days, mix and match classes and workshops

€2.300

€2.100

+21% VAT

Early Bird

Group of 3

Valid for 3 Ticket to the Barcelona event for both days, mix and match classes and workshops

€3.000

€3.200

+21% VAT

Special pricing for designers living and working in Spain.

Write us an email to find out more.

Payment methods

Credit Card

Invoice (Bank Transfer)

What's included?

Access to 2-Day event

Pre-Event Networking Night

All food and drinks

Access to download materials of all classes for 6 months

Certificate of attendance

Not Included

Travel

Accommodation

Get your Tickets

Early Bird promotion until January 7th when classes get announced. Save up to €600 booking group tickets.

Early Bird

Single Ticket

Join individually in Barcelona for both days, mix and match classes and workshops

€1.220

€1.120

+21% VAT

Early Bird

Group of 2

Valid for 2 Tickets to the Barcelona event for both days, mix and match classes and workshops

€2.300

€2.100

+21% VAT

Early Bird

Group of 3

Valid for 3 Ticket to the Barcelona event for both days, mix and match classes and workshops

€3.000

€3.200

+21% VAT

Special pricing for designers living and working in Spain.

Write us an email to find out more.

Payment methods

Credit Card

Invoice (Bank Transfer)

What's included?

Access to 2-Day event

Pre-Event Networking Night

All food and drinks

Access to download materials of all classes for 6 months

Certificate of attendance

Not Included

Travel

Accommodation

Get your Tickets

Early Bird promotion until January 7th when classes get announced. Save up to €600 booking group tickets.

Early Bird

Single Ticket

Join individually in Barcelona for both days, mix and match classes and workshops

€1.220

€1.120

+21% VAT

Early Bird

Group of 2

Valid for 2 Tickets to the Barcelona event for both days, mix and match classes and workshops

€2.300

€2.100

+21% VAT

Early Bird

Group of 3

Valid for 3 Ticket to the Barcelona event for both days, mix and match classes and workshops

€3.000

€3.200

+21% VAT

Special pricing for designers living and working in Spain.

Write us an email to find out more.

Payment methods

Credit Card

Invoice (Bank Transfer)

What's included?

Access for 2 Days

Networking event

Meals & Drinks

Access to materials

Certificate of attendance

Not Included

Travel

Accommodation