Meltem Naz
Kaso Coskun
UX Career Coach
,
Mel is a UX Research leader with a decade of experience in both in-house and consultancy roles. Most recently, she was at Glovo, where she served as a UX Research Manager and Staff UX Researcher. Since February 2024, she has been a full-time UX Career Coach. Throughout her career, she has helped over 100 UX professionals clarify their beliefs, motives, and goals to deliver meaningful results. Connect with her on LinkedIn (https://www.linkedin.com/in/meltemnaz/) and Substack (https://melbarcelona.substack.com/).
Masterclass
Communicating Design’s Value to Non-Design Stakeholders
When a common language on design’s value isn’t there to begin with, it has to be built from scratch. After a brief introduction to establish a shared vocabulary and understanding of the topic, this masterclass will help participants look within to deeply understand their communication style, current preferences for building trust, and how they frame UX's value to the organization. Participants will then explore, through exercises, their non-design leaders' communication style, how they "perform" trust, and what they know about UX. Participants will leave with actionable tools tailored to their unique needs and context.
Day 1
Afternoon
Barcelona
Masterclass
Communicating Design’s Value to Non-Design Stakeholders
When a common language on design’s value isn’t there to begin with, it has to be built from scratch. After a brief introduction to establish a shared vocabulary and understanding of the topic, this masterclass will help participants look within to deeply understand their communication style, current preferences for building trust, and how they frame UX's value to the organization. Participants will then explore, through exercises, their non-design leaders' communication style, how they "perform" trust, and what they know about UX. Participants will leave with actionable tools tailored to their unique needs and context.
Day 1
Afternoon
Barcelona
May 5-6, 2025
60 Spots
May 5-6
60 Spots
How has attending Leadership Ateliers helped others?
Ateliers offered a unique blend of networking opportunities, hands-on workshops, and practical takeaways that are essential for any leader.
Tommasso, UX Lead
The Leadership Atelier is a wonderful opportunity to combine "soft skill training for CX leaders" & finding interesting international peers.
Kristina G, Senior UX Manager
If you’re looking for answers to those burning questions about leadership – this is where you’re most likely to find them!
Elena, UX Lead
Amazing people, inspiring facilitators and a great location.
Felix, Lead UX Designer
I'm returning home with so many ideas and tools, having met many other leaders and learnt a lot from these discussions. Thank you so much!
Stefanie, Lead Designer
The format we were all looking for so desperately
Christian, UX Manager
I came away from the event with many new insights and strategies, and a profound sense of connection, knowing I've made friends with some truly inspiring and caring people.
Matt, Senior Designer
How has attending Leadership Ateliers helped others?
Ateliers offered a unique blend of networking opportunities, hands-on workshops, and practical takeaways that are essential for any leader.
Tommasso, UX Lead
The Leadership Atelier is a wonderful opportunity to combine "soft skill training for CX leaders" & finding interesting international peers.
Kristina G, Senior UX Manager
If you’re looking for answers to those burning questions about leadership – this is where you’re most likely to find them!
Elena, UX Lead
Amazing people, inspiring facilitators and a great location.
Felix, Lead UX Designer
I'm returning home with so many ideas and tools, having met many other leaders and learnt a lot from these discussions. Thank you so much!
Stefanie, Lead Designer
The format we were all looking for so desperately
Christian, UX Manager
I came away from the event with many new insights and strategies, and a profound sense of connection, knowing I've made friends with some truly inspiring and caring people.
Matt, Senior Designer
Tickets for 2025 are sold out
Pre-register for 2026 and get €120 off your ticket for next year. Announcements in October.
Tickets for 2025 are sold out
Pre-register for 2026 and get €120 off your ticket for next year. Announcements in October.