When a common language on design’s value isn’t there to begin with, it has to be built from scratch. After a brief introduction to establish a shared vocabulary and understanding of the topic, this masterclass will help participants look within to deeply understand their communication style, current preferences for building trust, and how they frame UX's value to the organization. Participants will then explore, through exercises, their non-design leaders' communication style, how they "perform" trust, and what they know about UX. Participants will leave with actionable tools tailored to their unique needs and context.