Masterclass
Barcelona
Communicating Design’s Value to Non-Design Stakeholders
When a common language on design’s value isn’t there to begin with, it has to be built from scratch. After a brief introduction to establish a shared vocabulary and understanding of the topic, this masterclass will help participants look within to deeply understand their communication style, current preferences for building trust, and how they frame UX's value to the organization. Participants will then explore, through exercises, their non-design leaders' communication style, how they "perform" trust, and what they know about UX. Participants will leave with actionable tools tailored to their unique needs and context.
Who is it for?
UX Leaders who report to non-design professionals (e.g., C-levels, Product Directors, business leaders) as well as senior professionals who evangelize UX in their organizations and frequently engage with senior stakeholders.
Top 3 Outcomes
Mel is a UX Research leader with a decade of experience in both in-house and consultancy roles. Most recently, she was at Glovo, where she served as a UX Research Manager and Staff UX Researcher. Since February 2024, she has been a full-time UX Career Coach. Throughout her career, she has helped over 100 UX professionals clarify their beliefs, motives, and goals to deliver meaningful results. Connect with her on LinkedIn (https://www.linkedin.com/in/meltemnaz/) and Substack (https://melbarcelona.substack.com/).
