2026

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Talk

Prototyping Conditions: Design as Governance

Prototyping Conditions: Design as Governance

Prototyping Conditions: Design as Governance

Most conversations about AI and design ask what AI can do for and to designers. This talk asks the less-examined question: what must design do for AI, and why the answer determines whether AI enablement scales safely and profitably. As product teams build AI-enabled features at speed, the primary design challenge evolves. The real design work becomes prototyping the conditions: the structures, constraints, and decision rights that make good product work possible and governable at scale. That move, from artefact to condition, is where design becomes foundational to the AI operating model.

Top 3 Outcomes

#1

Why AI compounds disorder rather than resolves it.

#2

How to separate what is genuinely changing from what must hold

#3

How to identify where governance is absent, and how to prototype the conditions that close that gap.

Facilitating this session:

Giulio Frigieri has over twenty years’ experience at the intersection of data, systems and ethics. Trained as a Human Geographer, he built a career in information and service design, creative digital strategy, and AI governance. His work spans award-winning data journalism at The Guardian and innovation initiatives with the UN Environment Programme, Human Rights Watch, Merck, Virgin Unite, GSK, Accenture Song and Nesta Foundation.

As a PhD candidate and independent researcher, Giulio explores how design, understood as mapping and governance, can bridge the principle–implementation gap in AI systems. This builds on his experience helping organisations operationalise Responsible AI and manage complex transformations.

A board member of the Italian Coalition for Civil Liberties and Rights (CILD) and an active participant in global responsible innovation networks, he applies a systems-thinking approach that blends strategic insight with ethical depth, shaping more resilient and values-driven futures.

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Get your tickets

Save up to €800 buying group tickets

Last Tickets

Regular Ticket

Single Ticket

Join the Amsterdam event, participate in an online pre-event and an onsite pre-event

€1.400

+21% VAT

Last Tickets

Regular Ticket

Group of 2

Join the Amsterdam event with a colleague, participate in an online pre-event and an onsite pre-event

€2.800

+21% VAT

SOLD OUT

Regular Ticket

Group of 3

Join the Amsterdam event with 2 colleagues, participate in an online pre-event and an onsite pre-event

€3.900

+21% VAT

What's included?

Access to 2-Day event

Shuttle and boat back

Pre-Event Networking Night

All food and drinks

Not Included

Travel

Accommodation

Payment Methods

Credit Card

VISA, Mastercard, AMEX

Bank Transfer

Pay with Invoice

Pay in Installments

Via Klarna

Buy Now, Pay Later

Via Klarna

Get your tickets

Save up to €800 buying group tickets

Last Tickets

Regular Ticket

Single Ticket

Join the Amsterdam event, participate in an online pre-event and an onsite pre-event

€1.400

+21% VAT

Last Tickets

Regular Ticket

Group of 2

Join the Amsterdam event with a colleague, participate in an online pre-event and an onsite pre-event

€2.800

+21% VAT

SOLD OUT

Regular Ticket

Group of 3

Join the Amsterdam event with 2 colleagues, participate in an online pre-event and an onsite pre-event

€3.900

+21% VAT

What's included?

Access for 2 Days

Shuttle and boat back

Networking event

Meals & Drinks

Not Included

Travel

Accommodation

Payment Methods

Credit Card

Bank Transfer

Installments and Financing with Klarna