2025
/
Masterclass
Innovation and change in traditional companies
Even the most traditional organisations can embrace innovation by allying human-centred design to digital technology. In this session we will present real cases from Koos long history driving change in organisations, and discuss how putting people at the heart of the digitalisation process — from employees to customers — enables businesses to foster creativity, streamline operations, and create lasting impact in a rapidly evolving marketplace.
Who is it for?
Perfect for design leaders, transformation teams, and executive stakeholders eager to adopt innovative methods in legacy environments. Whether scaling human-centered practices or evolving customer experiences, this session offers actionable insights.
Top 3 Outcomes
#1
Learn to embed empathy and user-centric thinking across all organizational levels
#2
Discover how to pair design frameworks with technology to enhance operational efficiency
#3
Gain proven strategies to showcase the tangible value of people-first digital transformations
About the Facilitator
Luiz is eager to make the world a better place, one digital experience at a time. On his 9+ years as consultant, he worked with several clients on the intersection between human centricity and cutting-edge digital technology, building digital solutions that matter to business and to people and making AI more human. During his PhD, he worked on using AI to enhance the innovation potential of design teams.
About the Facilitator
As an Innovation Expert, she is dedicated to fostering human-centered innovation and business growth. Her approach combines deep user research with strategic business experiments to develop solutions that are both user-centric and commercially viable. Cátia thrives on transforming insights into strategies that drive meaningful change and position.