2026

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Kickoff Session

Geography of Leadership in the AI enabled Enterprise

All participants together. A facilitated session to meet each other, set intentions, and surface the shared theme of leading in the age of AI. At the center of the venue is a simple floor map created with coloured tape. It becomes a living representation of the insights that emerge, an archipelago of leadership in the age of AI. Each island marks a theme we share. Bridges trace the collaborations we rely on. Seas of uncertainty mark the places where work is still forming. Small lakes hold space for renewal and learning. A volcano signals the disruptive forces that spark change. A reef hints at the resistance beneath the surface. A lighthouse stands for purpose, the steady guide when conditions get foggy. Participants are invited to engage with this map through movement, dialogue and reflection.

Who is it for?

This opening session brings together heads of design, directors and senior design leaders for a shared beginning. It is a facilitated moment to meet one another, set intentions for the days ahead, and surface the collective themes that shape what it means to lead in this new era.

Top 3 Outcomes

#1

Leave with a collective view of the themes, tensions and opportunities shaping leadership in the age of AI

#2

Gain insight into each other’s priorities, pressures and sources of energy.

#3

Step into the journey with clearer intention, a grounded starting point and an early feel for the mindset you want to cultivate.

About the Facilitator

Marzia Aricò is a organisational consultant and leadership coach helping large organisations navigate transformation through design. With over 17 years of experience, she works with executives and design leaders to build the mindsets, structures, and capabilities needed to make design a true driver of strategic decision-making. Her work blends systems thinking, organisational design, and leadership development, turning complexity into clarity and intent into action. Marzia is the founder of Design Mavericks, a global community of design leaders shaping the next chapter of the discipline, and the author of Design Leadership Chronicles (BIS Publishers). She regularly collaborates with senior teams across sectors and speaks internationally about the evolving role of design in governing intelligent, adaptive organisations.

Get your Tickets

Early Bird promotion until January 7th when coaches get announced. Save up to €600 booking group tickets.

Early Bird

Single Ticket

Join the Amsterdam event, participate in an online pre-event and an onsite pre-event

€1.520

€1.400

+21% VAT

Early Bird

Group of 2

Join the Amsterdam event with a colleague, participate in an online pre-event and an onsite pre-event

€2.800

€2.600

+21% VAT

Early Bird

Group of 3

Join the Amsterdam event with 2 colleagues, participate in an online pre-event and an onsite pre-event

€3.900

€3.660

+21% VAT

Payment methods

Credit Card

Invoice (Bank Transfer)

What's included?

Access to 2-Day event

Shuttle and boat back

Pre-Event Networking Night

All food and drinks

Not Included

Travel

Accommodation

Get your Tickets

Early Bird promotion until January 7th when coaches get announced. Save up to €600 booking group tickets.

Early Bird

Single Ticket

Join the Amsterdam event, participate in an online pre-event and an onsite pre-event

€1.400

€1.520

+21% VAT

Early Bird

Group of 2

Join the Amsterdam event with a colleague, participate in an online pre-event and an onsite pre-event

€2.800

€2.600

+21% VAT

Early Bird

Group of 3

Join the Amsterdam event with 2 colleagues, participate in an online pre-event and an onsite pre-event

€3.900

€3.660

+21% VAT

Payment methods

Credit Card

Invoice (Bank Transfer)

What's included?

Access to 2-Day event

Shuttle and boat back

Pre-Event Networking Night

All food and drinks

Not Included

Travel

Accommodation

Get your Tickets

Early Bird promotion until January 7th when coaches get announced. Save up to €600 booking group tickets.

Early Bird

Single Ticket

Join the Amsterdam event, participate in an online pre-event and an onsite pre-event

€1.400

€1.520

+21% VAT

Early Bird

Group of 2

Join the Amsterdam event with a colleague, participate in an online pre-event and an onsite pre-event

€2.800

€2.600

+21% VAT

Early Bird

Group of 3

Join the Amsterdam event with 2 colleagues, participate in an online pre-event and an onsite pre-event

€3.900

€3.660

+21% VAT

Payment methods

Credit Card

Invoice (Bank Transfer)

What's included?

Access for 2 Days

Shuttle and boat back

Networking event

Meals & Drinks

Not Included

Travel

Accommodation