It doesn’t take a genius to spot flawed experiences, but getting to improve them has far less to do with design execution than with the right timing, internal politics and the broader business ecosystem a product is only part of. Mandates and accountability are seldom clear, while emerging design orgs often lack lenses or authority to act upon. This masterclass shows how design leaders and small design teams can use their craft to build momentum, lead laterally and create significant design-led change be it redesign, new information architecture, or service launch, before a project is even funded. Using a real example from a logistics platform of the leading European online retailer, we’ll unpack how a design and product partnership can turn fragmented insights and systems into a plausible future direction. You’ll learn how artifacts like critical journeys, competitive benchmarks, sacrificial concepts can be used not as deliverables, but as instruments for strategic alignment.