2026
/
Masterclass
Most cross-functional teams excel at collaboration, they often struggle with unclear ownership, decision-making, and conflicting metrics. Despite regular discussions about context, teams leave meetings thinking they have an understanding, only to discover diverging interpretations during execution—leading to slow decisions, eroded trust, and tension. This workshop helps teams move from coordination to genuine shared ownership, identifying accountability gaps, clarifying decision-making, and creating frameworks for collective responsibility.
Who is it for?
Design leaders, senior designers and product managers who want to shift from task completion to shared accountability.
Top 3 Outcomes
#1
Define what “Outcome Ownership” really means, learn the difference between task and outcome co-ownership
#2
Decision rights and shared accountability, teams walk away with clear models for who decides what, how trade-offs are handled, and how accountability is held collectively
#3
Design Operating Principles for joint responsibility, the team succeeds together and learns together.
Facilitating this session:
Hugo Filipe Costa is a product design leader with over 18 years of experience in design, product, and innovation. He currently leads design at Manychat, with AI, conversational design and design system oversight. His expertise encompasses design management, strategy, and cross-functional collaboration, with a proven track record in building and coaching high-performance teams. He previously led design at Talkdesk and Feedzai where he was responsible for ML, platform and data experiences whilst scaling the product design practice and operations.
Hugo holds a Master degree in Design Management, focusing on design's role in innovation and leadership within distributed and multicultural organisations. Beyond product and leadership focus, he frequently engages in training and mentorship for product design, UX and accessibility students.
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