2025
/
Workshop
Data & Decisions for Designers
As a design leader, a deeper understanding of metrics, data, & statistics is increasingly critical for one simple reason: whether your design work ships (or not) usually depends on an A/B test. Unfortunately, designers often don't have the training to push back when bad or incomplete data starts shaping product decisions. In this workshop, develop the skills to identify the right metrics, spot data analysis errors, and create data-driven arguments to ship the best design work of your career.
Who is it for?
Experienced designers & design leaders who want a stronger say in how products are shaped and whether they ship
Top 3 Outcomes
#1
Learn when data & testing is valuable (or harmful) for decision making
#2
Learn to analyze data & spot when teams are at risk of making the wrong decision
#3
Get comfortable with the fundamentals of statistics that drive all product experimentation
About the Facilitator
For nearly 20 years, Ryan has run multiple businesses, coached hundreds of designers, and led numerous cross-functional teams to launch some of today’s most recognisable products.
His perspective on design leadership is shaped by his experience in-house at startups of every scale. He was one of the first designers at DoorDash, as well as leading multiple cross-functional teams to redesign and rebuild Airbnb's most business-critical products.
Ryan teaches and coaches experienced designers in the business skills necessary to excel at the leadership level.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 80 85" xmlns="http://www.w3.org/2000/svg"><g d="M 35.383 0.274 C 35.651 -0.051 36.127 -0.092 36.448 0.179 L 37.588 1.148 C 38.034 1.457 38.374 1.873 38.589 2.343 C 38.804 1.873 39.14 1.457 39.589 1.148 L 40.73 0.179 C 41.051 -0.088 41.526 -0.05 41.794 0.274 C 42.062 0.598 42.021 1.079 41.7 1.35 L 40.526 2.347 C 40.503 2.366 40.476 2.385 40.454 2.4 C 39.952 2.732 39.722 3.34 39.861 3.916 L 40.303 4.309 C 41.526 5.397 41.167 7.183 40.208 8.317 L 39.925 8.653 C 39.771 8.836 39.771 9.034 39.786 9.137 C 39.801 9.237 39.846 9.413 40.023 9.546 L 42.633 10.924 C 42.644 10.932 42.659 10.939 42.674 10.947 C 43.769 11.622 44.521 12.692 44.793 13.959 C 45.064 15.226 44.815 16.512 44.094 17.585 C 43.754 18.085 43.35 18.528 42.954 18.906 L 45.608 18.906 C 46.223 16.772 46.922 15.016 47.685 13.692 C 50.12 9.462 52.578 10.688 52.68 10.741 C 53.05 10.936 53.194 11.398 53.001 11.772 C 52.809 12.138 52.367 12.287 52 12.108 C 51.54 11.913 50.32 12.154 48.987 14.463 L 48.987 14.467 L 51.268 18.906 L 51.982 18.906 C 52.397 18.906 52.737 19.25 52.737 19.67 C 52.736 20.089 52.397 20.432 51.982 20.433 L 50.713 20.433 L 50.713 21.929 L 73.851 21.929 C 74.266 21.929 74.606 22.273 74.606 22.693 C 74.606 23.113 74.266 23.456 73.851 23.456 L 72.9 23.456 L 72.9 27.22 L 76.23 27.22 L 76.245 27.216 C 76.66 27.216 77 27.56 77 27.98 C 77 28.4 76.66 28.744 76.245 28.744 L 74.931 28.744 L 74.931 34.339 C 74.931 34.778 74.576 35.137 74.142 35.138 L 73.266 35.138 L 73.266 62.473 L 75.248 62.473 C 75.664 62.473 76.003 62.816 76.003 63.236 C 76.003 63.656 75.664 64 75.248 64 L 1.745 64 C 1.329 64 0.989 63.656 0.989 63.236 C 0.989 62.816 1.329 62.473 1.745 62.473 L 3.708 62.473 L 3.708 35.138 L 2.836 35.138 C 2.402 35.138 2.047 34.778 2.047 34.339 L 2.047 28.744 L 0.755 28.744 C 0.34 28.744 0 28.4 0 27.98 C 0 27.56 0.34 27.216 0.755 27.216 L 4.248 27.216 L 4.248 23.453 L 3.081 23.453 C 2.666 23.453 2.326 23.109 2.326 22.689 C 2.326 22.269 2.666 21.925 3.081 21.925 L 26.589 21.925 L 26.589 20.43 L 25.676 20.43 C 25.26 20.43 24.92 20.086 24.92 19.666 C 24.92 19.246 25.26 18.902 25.676 18.902 L 25.993 18.902 L 28.274 14.463 L 28.274 14.459 C 26.608 11.569 25.29 12.089 25.279 12.096 C 24.905 12.291 24.452 12.146 24.26 11.772 C 24.067 11.398 24.211 10.936 24.581 10.741 C 24.686 10.688 27.14 9.462 29.576 13.692 C 30.338 15.016 31.037 16.772 31.653 18.906 L 34.224 18.906 C 33.828 18.528 33.419 18.085 33.083 17.585 C 32.362 16.512 32.114 15.226 32.385 13.959 C 32.657 12.692 33.408 11.622 34.503 10.947 C 34.515 10.939 34.545 10.924 34.545 10.924 L 37.154 9.546 C 37.331 9.413 37.377 9.237 37.392 9.137 C 37.407 9.034 37.407 8.836 37.252 8.653 L 36.969 8.317 C 36.01 7.183 35.652 5.393 36.875 4.309 L 37.316 3.916 C 37.456 3.34 37.226 2.736 36.724 2.4 C 36.697 2.385 36.674 2.366 36.652 2.347 L 35.477 1.35 C 35.156 1.079 35.115 0.598 35.383 0.274 Z M 5.199 35.141 L 5.199 62.477 L 9.436 62.477 L 9.436 35.141 Z M 10.946 35.141 L 10.946 62.477 L 14.073 62.477 L 14.073 35.141 Z M 15.583 35.141 L 15.583 62.477 L 19.819 62.477 L 19.819 35.141 Z M 21.33 35.141 L 21.33 62.477 L 24.456 62.477 L 24.456 35.141 Z M 25.966 35.141 L 25.966 62.477 L 30.203 62.477 L 30.203 35.141 Z M 31.717 35.141 L 31.717 62.477 L 34.843 62.477 L 34.843 35.141 Z M 36.353 35.141 L 36.353 62.477 L 40.59 62.477 L 40.59 35.141 Z M 42.101 35.141 L 42.101 62.477 L 45.227 62.477 L 45.227 35.141 Z M 46.737 35.141 L 46.737 62.477 L 50.973 62.477 L 50.973 35.141 Z M 52.483 35.141 L 52.483 62.477 L 55.61 62.477 L 55.61 35.141 Z M 57.121 35.141 L 57.121 62.477 L 61.357 62.477 L 61.357 35.141 Z M 62.867 35.141 L 62.867 62.477 L 65.993 62.477 L 65.993 35.141 Z M 67.504 35.141 L 67.504 62.477 L 71.741 62.477 L 71.741 35.141 Z M 3.538 28.747 L 3.538 33.614 L 73.406 33.614 L 73.406 28.747 Z M 5.743 23.456 L 5.743 26.728 L 26.574 26.728 L 26.574 23.456 Z M 28.085 20.433 L 28.085 22.35 C 28.134 22.453 28.167 22.571 28.167 22.693 C 28.167 22.815 28.138 22.934 28.085 23.037 L 28.085 26.728 L 49.199 26.728 L 49.199 20.433 Z M 50.705 23.456 L 50.705 26.728 L 71.386 26.728 L 71.386 23.456 Z M 38.574 10.18 C 38.415 10.44 38.204 10.668 37.947 10.84 C 37.924 10.855 37.901 10.87 37.879 10.882 L 35.251 12.268 C 34.522 12.722 34.024 13.436 33.843 14.284 C 33.662 15.135 33.827 16.005 34.314 16.726 C 34.953 17.669 35.961 18.429 36.444 18.796 L 36.441 18.796 C 36.497 18.837 36.538 18.872 36.584 18.906 L 40.56 18.906 C 40.605 18.872 40.647 18.837 40.703 18.796 C 41.19 18.433 42.195 17.673 42.833 16.726 C 43.32 16.005 43.486 15.139 43.305 14.284 C 43.124 13.44 42.625 12.722 41.897 12.268 L 39.269 10.882 C 39.246 10.87 39.223 10.855 39.201 10.84 C 38.944 10.668 38.732 10.44 38.574 10.18 Z M 27.775 18.719 L 30.006 18.719 C 29.715 17.772 29.409 16.921 29.089 16.161 Z M 48.149 16.161 C 47.828 16.921 47.522 17.776 47.232 18.719 L 49.463 18.719 Z M 38.578 4.786 C 38.54 4.84 38.498 4.885 38.453 4.927 L 37.853 5.462 C 37.328 5.928 37.679 6.832 38.098 7.325 L 38.381 7.66 C 38.457 7.744 38.521 7.84 38.578 7.935 C 38.638 7.84 38.702 7.748 38.774 7.66 L 39.057 7.325 C 39.476 6.832 39.827 5.928 39.302 5.462 L 38.702 4.927 C 38.653 4.885 38.612 4.84 38.578 4.786 Z" fill="transparent" height="64px" id="iSavq4pLu" transform="translate(2 21)" width="77px"><path d="M 35.383 0.274 C 35.651 -0.051 36.127 -0.092 36.448 0.179 L 37.588 1.148 C 38.034 1.457 38.374 1.873 38.589 2.343 C 38.804 1.873 39.14 1.457 39.589 1.148 L 40.73 0.179 C 41.051 -0.088 41.526 -0.05 41.794 0.274 C 42.062 0.598 42.021 1.079 41.7 1.35 L 40.526 2.347 C 40.503 2.366 40.476 2.385 40.454 2.4 C 39.952 2.732 39.722 3.34 39.861 3.916 L 40.303 4.309 C 41.526 5.397 41.167 7.183 40.208 8.317 L 39.925 8.653 C 39.771 8.836 39.771 9.034 39.786 9.137 C 39.801 9.237 39.846 9.413 40.023 9.546 L 42.633 10.924 C 42.644 10.932 42.659 10.939 42.674 10.947 C 43.769 11.622 44.521 12.692 44.793 13.959 C 45.064 15.226 44.815 16.512 44.094 17.585 C 43.754 18.085 43.35 18.528 42.954 18.906 L 45.608 18.906 C 46.223 16.772 46.922 15.016 47.685 13.692 C 50.12 9.462 52.578 10.688 52.68 10.741 C 53.05 10.936 53.194 11.398 53.001 11.772 C 52.809 12.138 52.367 12.287 52 12.108 C 51.54 11.913 50.32 12.154 48.987 14.463 L 48.987 14.467 L 51.268 18.906 L 51.982 18.906 C 52.397 18.906 52.737 19.25 52.737 19.67 C 52.736 20.089 52.397 20.432 51.982 20.433 L 50.713 20.433 L 50.713 21.929 L 73.851 21.929 C 74.266 21.929 74.606 22.273 74.606 22.693 C 74.606 23.113 74.266 23.456 73.851 23.456 L 72.9 23.456 L 72.9 27.22 L 76.23 27.22 L 76.245 27.216 C 76.66 27.216 77 27.56 77 27.98 C 77 28.4 76.66 28.744 76.245 28.744 L 74.931 28.744 L 74.931 34.339 C 74.931 34.778 74.576 35.137 74.142 35.138 L 73.266 35.138 L 73.266 62.473 L 75.248 62.473 C 75.664 62.473 76.003 62.816 76.003 63.236 C 76.003 63.656 75.664 64 75.248 64 L 1.745 64 C 1.329 64 0.989 63.656 0.989 63.236 C 0.989 62.816 1.329 62.473 1.745 62.473 L 3.708 62.473 L 3.708 35.138 L 2.836 35.138 C 2.402 35.138 2.047 34.778 2.047 34.339 L 2.047 28.744 L 0.755 28.744 C 0.34 28.744 0 28.4 0 27.98 C 0 27.56 0.34 27.216 0.755 27.216 L 4.248 27.216 L 4.248 23.453 L 3.081 23.453 C 2.666 23.453 2.326 23.109 2.326 22.689 C 2.326 22.269 2.666 21.925 3.081 21.925 L 26.589 21.925 L 26.589 20.43 L 25.676 20.43 C 25.26 20.43 24.92 20.086 24.92 19.666 C 24.92 19.246 25.26 18.902 25.676 18.902 L 25.993 18.902 L 28.274 14.463 L 28.274 14.459 C 26.608 11.569 25.29 12.089 25.279 12.096 C 24.905 12.291 24.452 12.146 24.26 11.772 C 24.067 11.398 24.211 10.936 24.581 10.741 C 24.686 10.688 27.14 9.462 29.576 13.692 C 30.338 15.016 31.037 16.772 31.653 18.906 L 34.224 18.906 C 33.828 18.528 33.419 18.085 33.083 17.585 C 32.362 16.512 32.114 15.226 32.385 13.959 C 32.657 12.692 33.408 11.622 34.503 10.947 C 34.515 10.939 34.545 10.924 34.545 10.924 L 37.154 9.546 C 37.331 9.413 37.377 9.237 37.392 9.137 C 37.407 9.034 37.407 8.836 37.252 8.653 L 36.969 8.317 C 36.01 7.183 35.652 5.393 36.875 4.309 L 37.316 3.916 C 37.456 3.34 37.226 2.736 36.724 2.4 C 36.697 2.385 36.674 2.366 36.652 2.347 L 35.477 1.35 C 35.156 1.079 35.115 0.598 35.383 0.274 Z M 5.199 35.141 L 5.199 62.477 L 9.436 62.477 L 9.436 35.141 Z M 10.946 35.141 L 10.946 62.477 L 14.073 62.477 L 14.073 35.141 Z M 15.583 35.141 L 15.583 62.477 L 19.819 62.477 L 19.819 35.141 Z M 21.33 35.141 L 21.33 62.477 L 24.456 62.477 L 24.456 35.141 Z M 25.966 35.141 L 25.966 62.477 L 30.203 62.477 L 30.203 35.141 Z M 31.717 35.141 L 31.717 62.477 L 34.843 62.477 L 34.843 35.141 Z M 36.353 35.141 L 36.353 62.477 L 40.59 62.477 L 40.59 35.141 Z M 42.101 35.141 L 42.101 62.477 L 45.227 62.477 L 45.227 35.141 Z M 46.737 35.141 L 46.737 62.477 L 50.973 62.477 L 50.973 35.141 Z M 52.483 35.141 L 52.483 62.477 L 55.61 62.477 L 55.61 35.141 Z M 57.121 35.141 L 57.121 62.477 L 61.357 62.477 L 61.357 35.141 Z M 62.867 35.141 L 62.867 62.477 L 65.993 62.477 L 65.993 35.141 Z M 67.504 35.141 L 67.504 62.477 L 71.741 62.477 L 71.741 35.141 Z M 3.538 28.747 L 3.538 33.614 L 73.406 33.614 L 73.406 28.747 Z M 5.743 23.456 L 5.743 26.728 L 26.574 26.728 L 26.574 23.456 Z M 28.085 20.433 L 28.085 22.35 C 28.134 22.453 28.167 22.571 28.167 22.693 C 28.167 22.815 28.138 22.934 28.085 23.037 L 28.085 26.728 L 49.199 26.728 L 49.199 20.433 Z M 50.705 23.456 L 50.705 26.728 L 71.386 26.728 L 71.386 23.456 Z M 38.574 10.18 C 38.415 10.44 38.204 10.668 37.947 10.84 C 37.924 10.855 37.901 10.87 37.879 10.882 L 35.251 12.268 C 34.522 12.722 34.024 13.436 33.843 14.284 C 33.662 15.135 33.827 16.005 34.314 16.726 C 34.953 17.669 35.961 18.429 36.444 18.796 L 36.441 18.796 C 36.497 18.837 36.538 18.872 36.584 18.906 L 40.56 18.906 C 40.605 18.872 40.647 18.837 40.703 18.796 C 41.19 18.433 42.195 17.673 42.833 16.726 C 43.32 16.005 43.486 15.139 43.305 14.284 C 43.124 13.44 42.625 12.722 41.897 12.268 L 39.269 10.882 C 39.246 10.87 39.223 10.855 39.201 10.84 C 38.944 10.668 38.732 10.44 38.574 10.18 Z M 27.775 18.719 L 30.006 18.719 C 29.715 17.772 29.409 16.921 29.089 16.161 Z M 48.149 16.161 C 47.828 16.921 47.522 17.776 47.232 18.719 L 49.463 18.719 Z M 38.578 4.786 C 38.54 4.84 38.498 4.885 38.453 4.927 L 37.853 5.462 C 37.328 5.928 37.679 6.832 38.098 7.325 L 38.381 7.66 C 38.457 7.744 38.521 7.84 38.578 7.935 C 38.638 7.84 38.702 7.748 38.774 7.66 L 39.057 7.325 C 39.476 6.832 39.827 5.928 39.302 5.462 L 38.702 4.927 C 38.653 4.885 38.612 4.84 38.578 4.786 Z" fill="rgb(243, 140, 165)" height="64px" id="aUVhNt1ij" width="77px"/></g></svg>)