He is a transformational leader with a proven track record of scaling organisations, driving international expansion, and building high performance executive teams. Over more than two decades, he has led complex digital transformation initiatives across retail, financial services, FMCG, telecommunications, travel, life sciences, and government, consistently delivering growth and long term value through innovative products, capabilities, services, and operating models.

As both an executive and advisor, he has previously combined hands on P&L ownership with board level engagement, aligning strategy, operations, and innovation to deliver measurable outcomes. His leadership approach is grounded in clarity of vision, empowered teams, and the development of sustainable growth models.

His career highlights include leading multi market international expansion that enabled double digit revenue growth, delivering enterprise wide digital transformations for global brands with significant cost efficiencies and customer experience improvements, building and mentoring leadership teams capable of scaling rapidly while maintaining strong governance and performance discipline, and representing organisations as an international keynote speaker recognised for thought leadership in digital, e-commerce, and customer experience.