Yaprak Gültay is a distinguished digital product designer with over 18 years of experience, recently serving as the Head of Design at Goodnotes.

Her journey began as a visual designer in 2008, transitioning into service design by 2014. Yaprak is celebrated for her empathetic leadership and dynamic approach, skillfully blending design principles with business objectives to create engaging digital experiences.

Her career includes pivotal roles as Service Design Lead at Fjord/Accenture and Senior Art Director at Publicis, enhancing her expertise in visual communication and product delivery. In 2009, she founded Groar Studios and co-founded Astronaut Art Space, innovating in design for children. A hands-on designer, Yaprak has been a creative force for notable brands like Hilton Honors, IKEA, Kraft Foods, Nike, Etisalat, Garanti, Vodafone, and Sony PlayStation. Her commitment to design excellence led her to be a jury member for the Digital Craft Lions at the Cannes International Festival of Creativity, where she evaluates masterful digital execution.

In 2019 Yaprak moved to in-house design at Spotify, where she excelled as a design leader, mentor and product strategist. She is a hands-on designer who is also experienced in designing for Machine Learning.