Martyn

Martyn

Martyn

Reding

Reding

Reding

Design Director

Design Director

Design Director

,

,

Expedia Group

Expedia Group

Martyn Reding is a seasoned design leader who has built and run UX teams at Virgin Atlantic, Zoopla and is currently Design Director at Expedia Group. Before making the move to leadership roles, Martyn was an award winning product designer who worked with brands such as Microsoft, BBC, Penguin and Sony.

Martyn

's

Ateliers Session

(

(

2025

2025

,

,

Barcelona

Barcelona

Barcelona

)

)

Workshop

How to transition from Designer to Leader

with

Martyn

Reding

This workshop aims to teach folks, with a UX background, how to utilise their skills to transition from an IC to a leadership role. Through a combination of presentations, pair working, group discussions and individual exercises, participants will work through a design approach to building their leadership skills. By presenting the task of leading a design team, as a UX challenge, participants will learn to view their teams as a product and their organisation as its users.

Workshop

How to transition from Designer to Leader

with

Martyn

Reding

This workshop aims to teach folks, with a UX background, how to utilise their skills to transition from an IC to a leadership role. Through a combination of presentations, pair working, group discussions and individual exercises, participants will work through a design approach to building their leadership skills. By presenting the task of leading a design team, as a UX challenge, participants will learn to view their teams as a product and their organisation as its users.

Workshop

How to transition from Designer to Leader

with

Martyn

Reding

This workshop aims to teach folks, with a UX background, how to utilise their skills to transition from an IC to a leadership role. Through a combination of presentations, pair working, group discussions and individual exercises, participants will work through a design approach to building their leadership skills. By presenting the task of leading a design team, as a UX challenge, participants will learn to view their teams as a product and their organisation as its users.