This workshop introduces ‘Strategic Inquiry for Impact’—a process for evaluating and maximizing the measurable value that design brings to an organization’s goals and overall performance. We’ll dive into the transformative effect that strategic inquiry can have on product discovery, helping you embrace your role as a strategist to guide both business and product teams through uncertainty. You’ll gain actionable techniques to reframe assumptions, uncover blind spots, and move beyond conventional user needs—turning the unknown into a catalyst for innovation and lasting success.