

David
David
David
Hoang
Hoang
Hoang
VP / Head of Design
VP / Head of Design
VP / Head of Design
,
,
Atlassian
Atlassian
David Hoang is a design executive known for leading design and product design teams at high-growth tech companies, with a focus on AI-enabled products and scalable design systems. He currently serves as VP / Head of Design, AI at Rovo AI, overseeing the company’s design strategy and the integration of AI capabilities into its product experiences. His career includes leadership roles at Replit, Webflow, One Medical, and Atlassian, where he helped scale design organizations, drive brand and product design, and champion human-centered design in fast-moving environments.
He emphasizes a collaborative, human-first approach to product development, aims to democratize access to powerful AI tooling, and frequently shares insights on design leadership, developer tooling, and AI-native product strategies.
David
's
Ateliers Session
(
(
2026
2026
,
,
Amsterdam
Amsterdam
)
)


Talk
The shape of AI-native orgs
with
David
Hoang
Most design teams treat the AI shift as a tooling exercise: pick the prototyping stack, run a few experiments, declare victory. That misses the bigger move. Going AI-native isn't about the tools adopted. It's a shift in how product, platform, and practice are organized to absorb constant change. This talk shares what it takes to build an AI-native design org from the inside: why traditional structure and studio models crack under the weight of rapidly shifting roadmaps, what an adaptive structure looks like in practice, and how sandboxing parts of the org enables zero-to-one ways of working without breaking the rest. The talk walks through the three pillars that track the transition: Product, Platform, and Practice, along with the maturity model behind them. It also gets honest about the part nobody warns you about: every structure that gets set will evolve within months, and the real work is change management that doesn't feel like thrash to the team.


Talk
The shape of AI-native orgs
with
David
Hoang
Most design teams treat the AI shift as a tooling exercise: pick the prototyping stack, run a few experiments, declare victory. That misses the bigger move. Going AI-native isn't about the tools adopted. It's a shift in how product, platform, and practice are organized to absorb constant change. This talk shares what it takes to build an AI-native design org from the inside: why traditional structure and studio models crack under the weight of rapidly shifting roadmaps, what an adaptive structure looks like in practice, and how sandboxing parts of the org enables zero-to-one ways of working without breaking the rest. The talk walks through the three pillars that track the transition: Product, Platform, and Practice, along with the maturity model behind them. It also gets honest about the part nobody warns you about: every structure that gets set will evolve within months, and the real work is change management that doesn't feel like thrash to the team.


Talk
The shape of AI-native orgs
with
David
Hoang
Most design teams treat the AI shift as a tooling exercise: pick the prototyping stack, run a few experiments, declare victory. That misses the bigger move. Going AI-native isn't about the tools adopted. It's a shift in how product, platform, and practice are organized to absorb constant change. This talk shares what it takes to build an AI-native design org from the inside: why traditional structure and studio models crack under the weight of rapidly shifting roadmaps, what an adaptive structure looks like in practice, and how sandboxing parts of the org enables zero-to-one ways of working without breaking the rest. The talk walks through the three pillars that track the transition: Product, Platform, and Practice, along with the maturity model behind them. It also gets honest about the part nobody warns you about: every structure that gets set will evolve within months, and the real work is change management that doesn't feel like thrash to the team.
Get your tickets
Save up to €800 buying group tickets
Regular Ticket
Single Ticket
Join the Amsterdam event, participate in an online pre-event and an onsite pre-event
€1.520
+21% VAT
Regular Ticket
Group of 2
Join the Amsterdam event with a colleague, participate in an online pre-event and an onsite pre-event
€2.800
+21% VAT
Regular Ticket
Group of 3
Join the Amsterdam event with 2 colleagues, participate in an online pre-event and an onsite pre-event
€3.900
+21% VAT
What's included?
Access to 2-Day event
Shuttle and boat back
Pre-Event Networking Night
All food and drinks
Not Included
Travel
Accommodation
Payment Methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
Pay in Installments
Via Klarna
Buy Now, Pay Later
Via Klarna
Get your tickets
Save up to €800 buying group tickets
Regular Ticket
Single Ticket
Join the Amsterdam event, participate in an online pre-event and an onsite pre-event
€1.520
+21% VAT
Regular Ticket
Group of 2
Join the Amsterdam event with a colleague, participate in an online pre-event and an onsite pre-event
€2.800
+21% VAT
Regular Ticket
Group of 3
Join the Amsterdam event with 2 colleagues, participate in an online pre-event and an onsite pre-event
€3.900
+21% VAT
What's included?
Access for 2 Days
Shuttle and boat back
Networking event
Meals & Drinks
Not Included
Travel
Accommodation
Payment Methods
Credit Card
Bank Transfer
Installments and Financing with Klarna
Get your tickets
Save up to €800 buying group tickets
Regular Ticket
Single Ticket
Join the Amsterdam event, participate in an online pre-event and an onsite pre-event
€1.520
+21% VAT
Regular Ticket
Group of 2
Join the Amsterdam event with a colleague, participate in an online pre-event and an onsite pre-event
€2.800
+21% VAT
Regular Ticket
Group of 3
Join the Amsterdam event with 2 colleagues, participate in an online pre-event and an onsite pre-event
€3.900
+21% VAT
What's included?
Access to 2-Day event
Shuttle and boat back
Pre-Event Networking Night
All food and drinks
Not Included
Travel
Accommodation
Payment Methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
Pay in Installments
Via Klarna
Buy Now, Pay Later
Via Klarna