Anna
Anna
Anna
Barba Vila
Barba Vila
Barba Vila
VP of Product Design
VP of Product Design
VP of Product Design
,
,
UserTesting
UserTesting
Anna is VP of Product Design at UserTesting where she leads a global team of product designers and UX writers with the mission to enable real human insight and lead a movement for empathy.Anna joined UserZoom (now part of the UserTesting family) over a decade ago, and during her tenure, she has led the growth of the design team, helping scale the company as it expanded into new markets and strengthened its position in the UX research space by accomplishing 12 consecutive quarters of record revenue, leading ultimately to the acquisition by Thoma Bravo and the merger with UserTesting.
Anna
's
Ateliers Session
(
(
2026
2026
,
,
Barcelona
Barcelona
Barcelona
)
)
Masterclass
Driving Business Impact Through Design in the AI Era
with
Anna
Barba Vila
This masterclass helps designers and UX leaders strengthen their strategic position and clearly articulate business value in an AI accelerated environment. Participants will explore how the role of design is evolving, where it creates the most leverage, and how to move from execution to influence. Using practical frameworks and real world examples, the session focuses on positioning design as a strategic driver of transformation, not just a delivery function, and on communicating impact in a way that resonates with executives and skeptical stakeholders.
Masterclass
Driving Business Impact Through Design in the AI Era
with
Anna
Barba Vila
This masterclass helps designers and UX leaders strengthen their strategic position and clearly articulate business value in an AI accelerated environment. Participants will explore how the role of design is evolving, where it creates the most leverage, and how to move from execution to influence. Using practical frameworks and real world examples, the session focuses on positioning design as a strategic driver of transformation, not just a delivery function, and on communicating impact in a way that resonates with executives and skeptical stakeholders.
Masterclass
Driving Business Impact Through Design in the AI Era
with
Anna
Barba Vila
This masterclass helps designers and UX leaders strengthen their strategic position and clearly articulate business value in an AI accelerated environment. Participants will explore how the role of design is evolving, where it creates the most leverage, and how to move from execution to influence. Using practical frameworks and real world examples, the session focuses on positioning design as a strategic driver of transformation, not just a delivery function, and on communicating impact in a way that resonates with executives and skeptical stakeholders.
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Early Bird
Single Ticket
Join individually in Barcelona for both days, mix and match classes and workshops
€1.220
+21% VAT
Early Bird
Group of 2
Valid for 2 Tickets to the Barcelona event for both days, mix and match classes and workshops
€2.300
+21% VAT
Early Bird
Group of 3
Valid for 3 Ticket to the Barcelona event for both days, mix and match classes and workshops
€3.200
+21% VAT
Special pricing for designers living and working in Spain.
Write us an email to find out more.
What's included?
Access to 2-Day event
Pre-Event Networking Night
All food and drinks
Access to download materials of all classes for 6 months
Certificate of attendance
Not Included
Travel
Accommodation
Payment Methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
Pay in Installments
Via Klarna
Buy Now, Pay Later
Via Klarna
Get your Tickets
Save up to €600 booking group tickets.
Early Bird
Single Ticket
Join individually in Barcelona for both days, mix and match classes and workshops
€1.220
+21% VAT
Early Bird
Group of 2
Valid for 2 Tickets to the Barcelona event for both days, mix and match classes and workshops
€2.300
+21% VAT
Early Bird
Group of 3
Valid for 3 Ticket to the Barcelona event for both days, mix and match classes and workshops
€3.200
+21% VAT
Special pricing for designers living and working in Spain.
Write us an email to find out more.
What's included?
Access for 2 Days
Networking event
Meals & Drinks
Access to materials
Certificate of attendance
Not Included
Travel
Accommodation
Payment Methods
Credit Card
Bank Transfer
Installments and Financing with Klarna
Get your Tickets
Save up to €600 booking group tickets.
Early Bird
Single Ticket
Join individually in Barcelona for both days, mix and match classes and workshops
€1.220
+21% VAT
Early Bird
Group of 2
Valid for 2 Tickets to the Barcelona event for both days, mix and match classes and workshops
€2.300
+21% VAT
Early Bird
Group of 3
Valid for 3 Ticket to the Barcelona event for both days, mix and match classes and workshops
€3.200
+21% VAT
Special pricing for designers living and working in Spain.
Write us an email to find out more.
What's included?
Access to 2-Day event
Pre-Event Networking Night
All food and drinks
Access to download materials of all classes for 6 months
Certificate of attendance
Not Included
Travel
Accommodation
Payment Methods
Credit Card
VISA, Mastercard, AMEX
Bank Transfer
Pay with Invoice
Pay in Installments
Via Klarna
Buy Now, Pay Later
Via Klarna